July 2022 – December 2025 · 3.5-Year View

Coupon Inventory Growth

Code supply per merchant has nearly 5×'d. Total healthy codes tripled. The median discount hasn't moved an inch.

Supply growth
5×
Avg codes/merchant since 2022
Total healthy codes
914K
December 2025 vs 282K in 2022
Median discount
15%
Unchanged every year, 2022–2025
The paradox of plenty: In mid-2022, the average merchant had roughly 2 active codes. By late 2025, that number approached 10. Total healthy codes tripled from 282K → 914K. Yet through all of that growth, the median best available discount held at exactly 15% off — every year, without exception.
Year-over-Year Inventory Metrics
Year Avg Codes / Merchant Healthy Codes (Dec) Avg % Discount Median Discount
2022 2.2 → 3.7 282K
18–20%
🔒 15%
2023 3.2 → 4.8 350K
18–19%
🔒 15%
2024 4.9 → 6.1 444K
19–20%
🔒 15%
2025 7.2 → 9.8 914K
19–20%
🔒 15%
3.5-year change: Avg codes/merchant +4.5×  ·  Total healthy codes +224% (282K → 914K)  ·  Median discount +0%
SimplyCodes · Coupon Inventory Data · July 2022 – December 2025