Total Merchants (Feb 2026)
95,675
YoY from 78,032 (+22.6%)
Avg Healthy Codes (Feb 2026)
9.72
Up from 7.40 in Feb 2025 (+31.4%)
Avg Best Discount (Feb 2026)
18.91%
Flat vs 19.42% in Feb 2025
Median Best Discount
15%
Consistent all 13 months
💡
Key takeaway: Avg healthy codes climbed +31% (7.4 → 9.7) over 13 months,
while avg best discount held nearly flat around 19% — the median never moved from 15%.
Merchants are adding more codes but not cutting deeper.
The December spike to 20.36% was the lone exception, a clear holiday effect.