SimplyCodes Research

Which seasonal events deliver the deepest promo code discounts?

% of online retailers offering a promo code of 30% off or more, by shopping event

0% 5% 10% 15% 21%
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5 of 8 seasonal events fall at or below the non-event baseline. December is the clear outlier at 21.0% — nearly 5 points above the next-highest event.

Based on 2.7M merchant-months of coupon data across ~200,000 retailers (July 2022 – Feb 2026). Non-event baseline = June, Aug, Oct. Source: SimplyCodes.

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