How every major shopping event compares on discount depth, code availability, and perks. Based on 2.7M merchant-months of coupon data across ~200,000 retailers (July 2022 – Feb 2026).
| Seasonal event | Avg. discount | Median discount |
% offering 30%+ off ↓ |
% offering 50%+ off |
Avg. codes per merchant |
Free shipping |
|---|
5 of 8 events fall at or below the non-event baseline. December is the clear outlier. Valentine's Day ranks last on deep discounts (15.7%) but leads on free shipping (4.4%).