Key finding: Fashion Nova is the #1 most-copied coupon brand in 40 states, including every major population center — CA, NY, TX, FL, GA, IL, PA, and OH. The exceptions follow clear regional patterns: Taco Bell across the Mountain West & Pacific Northwest, BetRivers in WV & DE (legal sports betting markets), and Aloha Collection beating every national retailer in Hawaii on its home turf.
Taco Bell — Mountain West & Pacific NW
Aloha Collection — Hawaii
Most-Copied Coupon Brand by State
CT
Connecticut
Fashion Nova
MA
Massachusetts
Fashion Nova
MS
Mississippi
Fashion Nova
NH
New Hampshire
Fashion Nova
NC
North Carolina
Fashion Nova
ND
North Dakota
Fashion Nova
PA
Pennsylvania
Fashion Nova
RI
Rhode Island
Fashion Nova
SC
South Carolina
Fashion Nova
SD
South Dakota
Fashion Nova
Top Coupon Cities by Volume
| # |
City |
Code Copies |
Unique Users |
Volume |
| 01 |
New York, NY |
731,105 |
538,833 |
|
| 02 |
Los Angeles, CA |
567,803 |
466,590 |
|
| 03 |
Chicago, IL |
272,557 |
215,927 |
|
| 04 |
Houston, TX |
189,842 |
151,431 |
|
| 05 |
Dallas, TX |
146,702 |
117,283 |
|
| 06 |
Seattle, WA |
146,118 |
113,315 |
|
| 07 |
Phoenix, AZ |
129,493 |
105,678 |
|
| 08 |
Atlanta, GA |
128,629 |
104,022 |
|
| 09 |
Philadelphia, PA |
116,007 |
86,564 |
|
| 10 |
San Jose, CA |
113,052 |
84,889 |
|