First published in 2012 by Conran Octopus Ltd a part of Octopus Publishing Group, Endeavour House, 189 Shaftesbury Avenue, London WC2H 8JY www.octopusbooks.co.uk

An Hachette UK Company www.hachette.co.uk

Distributed in the US by Hachette Book Group USA, 237 Park Avenue, New York, NY 10017 USA

Distributed in Canada by Canadian Manda Group, 165 Dufferin Street, Toronto, Ontario, Canada M6K 3H6

Text copyright © Conran Octopus Ltd 2012

Design and layout copyright © Conran Octopus Ltd 2012

All rights reserved. No part of this book may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, electrostatic, magnetic tape, mechanical, photocopying, recording or otherwise, without the prior permission in writing of the Publisher.

British Library Cataloguing-in-Publication Data. A catalogue record for this book is available from the British Library.

Text written by: Paula Reed

Publisher: Alison Starling

Consultant Editor: Deyan Sudjic

Senior Editor: Sybella Stephens

Editor: Robert Anderson

Art Director: Jonathan Christie

Design: Untitled

Picture Research: Anne-Marie Hoines & Sara Rumens

Production: Caroline Alberti

ISBN: 978-1-84091-616-4

THE 1970s

Introduction

The Afghan coat 1970

Ali MacGraw 1970

Bill Gibb 1970

Soul Train 1970

Bianca Jagger 1971

Germaine Greer 1971

Gucci 1971

Joni Mitchell 1971

Kansai Yamamoto 1971

A passion for print 1971

Bell-bottoms 1972

Beverly Johnson 1972

Clogs 1972

Diane von Furstenberg wrap dress 1972

Hot pants 1972

The mullet 1972

David and Angie Bowie 1973

Kenzo 1973

Laura Ashley 1973

Marc Bolan 1973

David Bowie as Ziggy Stardust 1973

Platform shoes 1973

Lagerfeld for Chloé 1974

Lauren Hutton 1974

Barbara Hulanicki and Biba 1975

Helmut Newton 1975

Debbie Harry 1975

Kaffe Fassett c.1975

Margaret Thatcher 1975

Agnès b. 1976

Bryan Ferry and Jerry Hall 1976

Charlie’s Angels 1976

Fiorucci 1976

Gloria Vanderbilt 1976

Marie Osmond 1976

Sonia Rykiel 1976

Wonder Woman 1976

Yves Saint Laurent: The Russian collection 1976–7

Deborah Turbeville 1977

Diane Keaton in Annie Hall 1977

Geoffrey Beene 1977

Halston 1977

Vivienne Westwood 1977

Zandra Rhodes 1977

Studio 54 1977

Kate Bush 1978

Margaux Hemingway 1978

Stevie Nicks 1978

Disco 1979

Pat Cleveland 1979

Credits

Further Reading

Bryan Ferry and Jerry Hall pose together in the Amstel Hotel in 1976 in Amsterdam, the Netherlands. Ferry and Hall were the coolest couple about town and showed that the classical style could still be chic, even amid the stylistic mayhem of the 1970s.

David Bowie and his wife Angie epitomized the decade’s near obsession with androgyny, sexuality and sheer, show-stopping glamour.

The work of the Scottish designer Bill Gibb encapsulated another major 70s leitmotif – a romantic nostalgia for nature and exotic folk cultures. Here Twiggy models a swirling dress of checkerboard and flowers.