Toyota Rox Land Cruiser 2024
The concept started life as a 2024 Toyota Land Cruiser, but the Calty group reworked over half of the vehicle to create the dramatically different. LAS VEGAS (Nov. 1, 2024) - Toyota Motor North America (TMNA) captivated the automotive world with the debut of the innovative Land Cruiser "ROX," or "Recreation Open eXperience" concept at the 2024 SEMA Show in Las Vegas.
This ambitious concept, spearheaded by Toyota's North American design studio, Calty Design Research in Ann Arbor, Michigan, reimagined the iconic open. Toyota continues with its open. The Toyota LC ROX (Recreation Open eXperience), is an open.
The 2024 Land Cruiser is already a very capable and impressive adventure vehicle, but the ROX Concept takes things to a new level. Toyota fitted it with a customized TRD independent suspension, including a 4-inch ride height increase over the stock Land Cruiser. Brand-new forged aluminum control arms at the front and back increase the Land Cruiser ROX Concept's track width by a full 8 inches.
Toyota brought a whole bunch of toys to SEMA 2024, from a GR 86 with the GR Corolla's heart (and an iconic livery) to a retro. Toyota Land Cruiser ROX Concept Toyota Motor North America (TMNA) captivated the automotive world with the debut of the innovative Land Cruiser "ROX," or "Recreation Open eXperience" concept at the 2024 SEMA Show in Las Vegas. This ambitious concept, spearheaded by Toyota's North American design studio, Calty Design Research in Ann Arbor, Michigan, reimagined the iconic open.
Toyota Land Cruiser ROX Concept debuts at the 2024 SEMA show with an open-air transformation inspired by the Classic FJ40. This concept combines Toyota's great off-road heritage; it's roof is removed and reinforced with the structural elements to come up with a rugged beach-ready pickup. It was designed by Toyota's Calty design research studio, and it pushes the brand of iconic SUV.
And we all know Toyota wasn't going to call it "ROE." Anyway, the ROX is based on the 2024 Toyota Land Cruiser 250 series, but reimagined by the automaker's Calty Design Research team.