The adidas logo is one of the most recognizable symbols in the world of sports and fashion. But have you ever wondered about the color scheme behind this iconic emblem? Let's dive into the history and significance of the adidas logo colors.
The adidas logo features a simple, sans-serif "adidas" text with a trefoil and mountain logo, and it's the colors that make this pristine white logo truly stand out.
The adidas Tri-Color Scheme
The adidas logo color scheme consists of three core colors: blue, white, and red.
Blue - Representing the Sky and the Ocean
Blue is the most prominent color in the adidas logo, and it symbolizes the vast sky and boundless ocean. This color represents the company's commitment to breaking boundaries and achieving the impossible.
White - The Preservation of Purity
The white color in the adidas logo signifies purity, simplicity, and efficiency. It underscores the brand's dedication to creating products that serve a purpose.
The Color Evolution Through the Years
The adidas logo has evolved over time, with its color scheme changing slightly in the process.
The Classic Logo (1949-1978)
Initially designed by Adi Dassler himself, the classic adidas logo was rendered in white on a dark blue backdrop. This logo used a serif font, incorporating the eliminator - a trefoil with three stripes.
The Modern Logo (1978-Present)
In 1978, the logo was modernized. The font was changed to a bold, sans-serif style. The trefoil was given three stripes, reflecting the iconic adidas stripes. The white logo was now placed on a red background, giving it a bold, eye-catching look.
Since then, the modern logo has been the face of the brand, appearing on clothing, footwear, and accessories. It's a symbol of authenticity, innovation, and a commitment to sports and fitness communities worldwide.
The Original Trefoil Logo (1971)
Long before the trefoil became a part of the main adidas logo, it was used as an official trademark. In 1971, it was introduced as the "Original" logo. This particular logo is the only one to feature a solid blue trefoil, framed by the word "adidas" in red. It represents the company's founding and the ethos that started it all.