Now there is an excellent opportunity to assess your existing member experience and consider new tactics to improve it. To remain at the forefront of the industry, the big brands continue to innovate and adapt. Here are ten gym enhancement ideas that you can implement in your fitness business.
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Enhancing Hygiene and Cleaning Protocols
Following the COVID-19 crisis, you must develop and execute a cleaning and sanitation plan. An excellent place to start is to look into the policies of your local government. To guarantee that you are meeting the criteria, you and your team should have a clear idea of what has to be disinfected and to what extent. A similar thing is done at Oompf in Singapore, where the trainers clean, sanitize, disinfect, and steriliza their equipment after each client is done using it. You may also need to eliminate some high-touch locations and offer a more contactless experience where appropriate.
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Evaluating The Present Offerings
Analyze and evaluate your present offerings. By analyzing your offerings and determining what works and what does not, you may create a truly valuable offering. You may succeed in one of the toughest marketplaces right now by upgrading your offerings and responding to member wants and requests. You should continuously introduce new fitness options to keep people motivated and seeing results. This might be a one-time lesson with a celebrity personal trainer or the creation of new fitness challenges to motivate members.
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Creating A Positive Environment
Like Oopmf, discover novel approaches to fostering strong relationships in your fitness group. The member experience is enhanced by a sense of belonging and being a part of a community. Exercise can bring people together now and develop connections. Establishing a fitness community is essential for creating an environment in which members feel at ease. You may continue to engage members by conducting community activities, both online and offline. As a result, the member experience improves and retention grows.
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Leveraging The Existing Technology
Apart from motivating the customers with the ‘no pain no gain’ motto, you are passing up an opportunity if you are not leveraging technology to improve the member experience. Whether it's employing wearables to help your members get the most out of their workouts or smart gym equipment linked to your branded fitness app. Fitness technology can simplify fitness and digest massive amounts of data in a way that users can comprehend their progress and current fitness level.
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Asking For Feedback
Your members are an excellent resource for information. At critical moments during the member journey, solicit feedback. After finishing your onboarding procedure, arranging a training session, visiting your fitness center, and buying something from your fitness brand, ask them questions. Set up a recommendation program to assess member satisfaction. The feedback you receive from current consumers can help you change your product and improve your gym.
You may enhance your customer experiences and continue to adapt to a rapidly changing world by taking the time to adopt new ideas and methods. Create an experience in your fitness community that attracts new members, generates a loyal following, and fosters great relationships. As your members' objectives shift and your business evolves, you must continue to provide an exceptional member experience.