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Parade on Instagram: “Welcome to the Parade — we’re rewriting the American underwear story launching this fall. 🎪”

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PARADE
Parade Concepts


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Parade | Branding & Experience Design


Parade - Jess Hutchison
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Introducing Parade, a handmade display typeface inspired by vintage American parade banners, carnival lettering, music posters and printed ephemera. With bold irregular shapes and playful star details, Parade brings a nostalgic, celebratory character to branding, packaging, editorial graphics and poster design. Explore the font by Madeline O'Donoghue.








