Discover the Toys R Us Museum: A Nostalgic Journey Through Play

Long before digital screens defined play, Toys R Us shaped generations with its vibrant shelves and unforgettable toys. Now, the spirit lives on at the Toys R Us Museum—where nostalgia meets discovery in a vibrant tribute to childhood wonder.

Located in a specially designed space, the museum invites visitors to explore iconic toys from decades past. Through interactive exhibits, rare memorabilia, and immersive storytelling, guests relive the magic of play—from classic teddy bears to legendary action figures—making it a must-visit for fans of all ages.

Step back in time with curated displays highlighting pivotal moments in toy evolution. Discover how simple wooden blocks gave way to high-tech gadgets, and celebrate the cultural impact of beloved brands that defined playtime. Each exhibit tells a story, connecting visitors to childhood memories and shared heritage.

More than a museum, this space is a playground for imagination. Engage with hands-on stations where visitors can assemble model kits, test vintage gameplay, and create their own toy designs. These dynamic zones encourage learning through play, inspiring creativity and connection in families.

The Toys R Us Museum is more than a tribute—it’s a celebration of joy, innovation, and the timeless power of play. Whether you're reminiscing or discovering for the first time, it offers a heartfelt journey through a world where toys built more than memories—they built futures. Visit today and walk through the museum that brought childhood to life.

There's a live-action Toys "R" Us movie in the works that takes inspiration from Night at the Museum, Back to the Future, and Big. The live-action film is said to be in the vein of Night at the Museum, Big, and other toy-inspired movies of yesteryear, like Jumanji and Barbie. In November 2001, Toys R Us opened its international flagship store - a US$35m (€28.7m, £26.2m) development in Times Square, New York, that combined retail with visitor attraction for a compelling experience.

Take a look back at the Toys "R" Us in 1996. Discover a collection of iconic websites from the 1990s at the Web Design Museum. The film is described as being in the same spirit as Night at the Museum, Back to the Future or Big, with elements of other toy-inspired adventures like Jumanji and Barbie.

"As Toys 'R' Us' first film, this project is an exciting opportunity to bring the magic of our brand to the big screen," said Kim Miller Olko, president of Toys 'R' Us Studios. "It will be a journey as. Toys R Us is an American toy, clothing, and baby product retailer owned by Tru Kids, Inc.

It was founded in April 1948. A feature film based on the iconic retail chain Toys 'R' Us, is in development, inspired by Night at the Museum and Back to the Future. If the upcoming movies based on Lego, Matchbox, and other childhood toys weren't enough for you, next up is a Toys 'R' Us movie? Yes, really.

Per Variety, the toy store chain is coming to. Head to RISENY, Midtown's newest multimedia, interactive museum, featuring a curated tour through the city's history - and a fully-functioning theme park ride that will impress any out-of-town guest. RISENY is located where the iconic Toys R Us Ferris wheel once stood, Photo: Phil O'Brien.

As '80s kids who considered Toys'R'Us one of the most magical places on Earth, we're honored to partner to create a film that will capture the spirit of adventure, creativity and nostalgia.