Charmin Toilet Paper News

(Reuters) - A new lawsuit accuses Procter & Gamble of deceiving Charmin purchasers with misleading environmental claims, known as greenwashing, about how it sources its toilet paper. In a proposed. Charmin's new Ultra Soft Smooth Tear toilet paper, rolling out nationwide, has scalloped edges, instead of straight perforated edges.

In fall of 2023, Charmin announced it was changing its toilet paper by replacing the traditional perforation line with a wavy edge to offer a "better, smoother tear" and launched "Smooth Tear" as. Procter and Gamble has just changed the way sheets tear off Charmin toilet paper, its biggest change in a century. But will consumers even notice the redesign?

A lawsuit filed by Hagens Berman accuses Procter & Gamble of intentionally misleading consumers of the environmental impact of Charmin toilet paper. The toilet paper squares-blocky, functional, familiar-were no longer squares. Each perforated edge was not a straight line but a set of gentle curves, like a sound wave.

Talk about a royal flush. A new lawsuit accuses Procter & Gamble of deceiving Charmin purchasers with misleading environmental claims, known as greenwashing, about how it sources its toilet paper. Hagens Berman has filed a class-action lawsuit against Procter & Gamble, alleging that on-pack environmental claims about its Charmin toilet paper 'mask' the corporation's 'widespread deforestation practices'.

A well-known toilet paper brand has announced a new design in its popular household item. Charmin said the new "smooth tear" toilet paper will be a better experience for consumers.