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Blakeley B. McShane

Blake McShane is a faculty member in the Marketing Department of the Kellogg School of Management at Northwestern University. As a statistical methodologist, he has developed models for problems in a variety of fields including internet advertising, sleep- and neuro-science, paleoclimatology, law, and baseball.

McShane Blakeley B., Böckenholt Ulf, Hansen Karsten T. (2022), "Variation and Covariation in Large-Scale Replication Projects: An Evaluation of Replicability," Journal of the American Statistical Association, 117 (540), 1605-21.

Blakeley McShane

Blakeley McShane Kellogg School of Management, Northwestern University Verified email at kellogg.northwestern.edu ... Articles 1-20

Blake McShane joined the marketing faculty at the Kellogg School of Management in 2010 as a Donald P. Jacobs Scholar. He has developed and applied statistical methodology to topics ranging from optimizing internet ad-serving algorithms to forecasting home runs in baseball. His specific research interests include hierarchical / multilevel modeling, statistical learning, and generalized Markov ...

Blake McShane GBK Collective

Blake McShane is an associate professor in the Marketing Department at Northwestern University's Kellogg School of Management. As a statistical methodologist, he has developed models for problems in a variety of fields including online advertising, consumer behavior, sleep- and neuro-science, paleoclimatology, law, and baseball.

Degree Date: PhD, 2010 Program: Statistics Current Placement: Northwestern University After working at a hedge fund for a few years, Blake McShane realized he wanted more than his current career could offer. His new path involved earning a PhD, but it also meant that he would have the freedom to explore areas of research he found intriguing and the ability to impact others through teaching ...

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Blake McShane

View the executive profile of Blake McShane , Professor of Marketing; Mondelez Chairman in Marketing; Chairman, Marketing Department, Marketing at Northwestern University - J.L. Kellogg Graduate School of Management, on Equilar ExecAtlas to see current and past work history and gain access to Blake McShane's network of 23 business contacts.

Null hypothesis significance testing (NHST) is the default approach to statistical analysis and reporting in marketing and the bio-medical and social sciences more broadly. Despite its default role, NHST has long been criticized by both statisticians and applied researchers, including those within marketing. Therefore, the authors propose a major transition in statistical analysis and report ...

Blake B. McShane

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