BMW Alpina: Unmatched Performance in Luxury Performance Cars

When performance meets luxury, BMW Alpina delivers an unrivaled driving experience—where power, precision, and craftsmanship converge in every model.

Founded in 1985, BMW Alpina has redefined performance tuning, transforming BMWs into elite machines. With a heritage of innovation, Alpina combines German engineering with bespoke enhancements, offering drivers a rare blend of track-ready capability and refined comfort.

Alpina’s vehicles feature meticulous upgrades, including powerful engine tuning, advanced aerodynamics, and refined suspension systems. Each Alpina model is hand-built with precision, featuring unique styling cues—such as distinctive grilles, badging, and performance-oriented interiors—that distinguish them from standard BMWs.

Alpina offers a curated lineup including upgraded BMW 3 Series, 5 Series, and X models, each enhanced with larger turbocharged engines, limited-slip differentials, and track-focused dynamics. The Alpina B7 and B6 are benchmark examples, delivering over 600 horsepower with impeccable balance and responsiveness.

For discerning drivers who demand more from their vehicles, BMW Alpina represents the pinnacle of performance luxury. With uncompromising engineering and timeless design, Alpina vehicles set the standard for those who seek excellence on and off the road. Experience the difference—upgrade your BMW into an Alpina masterpiece today.

Alpina is a high-end luxury automobile brand by BMW. Alpina originally started as an automobile manufacturing company named Alpina Burkard Bovensiepen, based in Buchloe, in the Ostallgäu district of Bavaria, Germany that develops and sells high-performance versions of BMW cars. The company was officially renamed BMW Alpina in 2025.

[citation needed] Alpina works closely with BMW and their. BMW launches ALPINA as standalone luxury brand. New ALPINA 7 Series and X7 models coming late 2026 with V8 and electric.

Munich. 1 January 2026 marks the launch of BMW ALPINA as an exclusive standalone brand under the BMW Group umbrella. The initial focus will be on brand activation.

Key elements of the BMW ALPINA brand are its unique balance of maximum performance and superior ride comfort, combined with hallmark driving characteristics. BMW Alpina introduced a new, elegantly designed wordmark, positioned at the center of the models' rear end, inspired by the brand's asymmetrical wordmark from the 1970s. Alpina Classic will maintain and restore past creations, while BMW Alpina hints at becoming the Mercedes.

Elevating journeys with BMW ALPINA Elevating Journeys In the shadows of the Alps, a new chapter begins. Guided by our heritage, we focus on speed, not sport. We find beauty in sophistication and create automobiles that master both performance and comfort.

For the discerning few. Who drive far, travel fast and seek the exceptional. Is an updated, more powerful 2025 Alpina XB7 any quicker than the previous version of the superluxury full-size SUV? We went to the test track to find out.

BMW took over control of Alpina at the start of 2026. What better time to look back at the finest cars and SUVs the tuner built over five decades. Save money on one of 78 used BMW ALPINA B7s near you.

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