As a contractor or professional that offers roofing services in Southwest Houston, you need to learn how to sell roofing services in Southwest Houston to a skeptic. When you're selling your services to the general public, you have to do a little bit of soul searching to figure out how to push your products. Many people look at a new roof and say "Umm...no way, that's my house!" This can drive prospective customers away if you aren't willing to change the way you talk about your service or show people what's in it for them. Here are some tips on how to sell roofing services in Southwest Houston to a skeptical customer.
Explain your roof and the services you provide. Make sure that you're showing your clients exactly why your business is better than everyone else in the Houston area. Explain your unique features and benefits to the prospective client. Also, share with them your business philosophy about staying true to "home-based" businesses. If you're willing to talk about these things and more, your customer will be more likely to see your business as a potential solution to their roofing needs.
Give roof repair, roof replacement, or remodeling experts a call. If you're going to explain your services, you might as well give prospective customers a call. Asking a friendly question (such as "What's your website?") or leaving a voicemail will help you build a professional image that includes your expertise and knowledge. Just be sure to keep the voice mail message professional yet friendly, so you're not creating a "scam" situation for yourself.
Go to trade shows. While trade shows are a great way to attract new customers, they can also help you get the word out about your roofing services in Houston. Attend chamber of commerce events, get involved in local events, and talk to the owners of small roofing companies. You might be surprised at the networking opportunities you'll find at these types of events.
Put together an impressive pitch. You might think that this is the part of how to sell roofing services in Houston that has to be tough. However, you don't have to work hard to impress a potential client. Simply highlight the benefits of hiring your company for installation, maintenance, or repair of their roof. Make sure to mention the convenience of having your company come to them - that means no waiting for the weather to be nice in Houston when you can have your workers on site the next day.
Explain the benefits of the low rates. Whether you're looking to replace a shingle, install a new roof, or do both, it's important to emphasize the low rates of hiring your roofing services in Houston. People will feel more comfortable hiring you if they know you have affordable services.
Mention your company's strong points. As you learn how to sell roofing services in Houston, you'll likely come across some clients who appreciate your work, but others who aren't convinced yet. Before your presentation, explain your services in detail so they can see how attractive your packages are compared to the competition.
Get to know your competitors. As you learn how to sell roofing services in Houston, you'll likely run into several contractors. As you meet with them, ask questions about the services they provide, and make sure they clearly understand what you need. As a side note, make sure you set up face-to-face meetings prior to bidding on a job. That way, you can address issues face-to-face and have a clear understanding before you bid on a project.
Roofing Services in Southwest Houston
Roofing Company in Southwest Houston