Rigorously Selected Since Sustainability

At Selected, we strive to increase the sourcing of organic, recycled and other certified or branded materials. By the end of 2025, 74% of the fibres we used were certified or branded materials.

This began our journey to create a collection of products that werent just selected randomly and thrown up in a store, but rigorously tested, vetted, and carefully selected from the hundreds of other options.

Moving forward, it's essential to keep these visual contexts in mind when discussing Rigorously Selected Since Sustainability.

We carefully select our partners to produce high quality ingredients and then care for these ingredients right throughout the growing season, transport, receiving and processing, to safeguard all their original characteristics such as aroma, texture and taste.

We rigorously vet our suppliers and utilize select, premium materials that uphold our standards for both quality and sustainability. Our manufacturing uses innovative technology and responsible practices to reduce environmental impact while producing durable products.

UPM has been included among the leading companies and as the only company in its sector in the Dow Jones World and European Sustainability Indices (DJSI) for 20252026, placing it among the world's most rigorously assessed sustainability leaders for several years in a row. The DJSI evaluates thousands of the world's largest companies based on environmental, social and governance performance ...