Hyundai Capital America CEO: Leading Innovation in Latin American Automotive Markets

Under the strategic leadership of Hyundai Capital America CEO, the company continues to redefine automotive excellence across Latin America, driving growth through innovation, customer focus, and sustainable mobility solutions.

The Hyundai Capital America CEO stands at the forefront of Hyundai’s regional success, steering operations with a clear vision that combines market insight with bold expansion. By prioritizing localized strategies and customer-centric services, the CEO has strengthened Hyundai’s position as a leading automotive brand across Central and South America. Their leadership ensures seamless integration of global standards with regional needs, fostering trust and long-term loyalty.

Driving forward, the CEO champions electric mobility and digital transformation, aligning Hyundai Capital America with global sustainability goals. Initiatives include expanding EV offerings, enhancing dealership technology, and advancing financing solutions tailored to Latin American consumers. This forward-thinking approach positions Hyundai Capital America as a pioneer in shaping the future of transportation in the region.

Beyond business, the CEO emphasizes corporate responsibility, investing in community programs, workforce development, and environmental stewardship. This holistic approach strengthens Hyundai Capital America’s role as a trusted partner in regional economic progress, ensuring sustainable success and meaningful impact for generations.

With dynamic leadership at Hyundai Capital America, the CEO continues to elevate the brand’s influence through innovation, sustainability, and community engagement. Discover how visionary leadership is transforming the automotive landscape across Latin America—join Hyundai’s journey forward.

Marcelo Brutti has served as Head of Hyundai Capital Americas Region since June 2025. In 2016, he joined the Hyundai Capital America (HCA) family as Chief Risk Officer and went on to become President and Chief Executive Officer in 2023. During his tenure as President and CEO, Marcelo spearheaded the growth of HCA's portfolio to $70 billion, championing customer.

A former Ford Credit executive has been named as the new CEO of Hyundai Capital America, taking on a similar role to the one he served in at The Blue Oval. The Car Pro Show sends a big congratulations this week to the newly named President and Chief Executive Officer of Hyundai Capital America (HCA), Jim Drotman. Drotman is long.

Hyundai Capital America (HCA) is one of the largest auto finance companies in the U.S. supporting the financial services needs of Hyundai Motor America, Genesis Motor America, and Kia America. We are thrilled to announce Jim Drotman has been appointed as the new President & Chief Executive Officer of Hyundai Capital America.

Jim brings over 30 years of automotive industry experience. Hyundai Capital America tapped Jim Drotman, the former chief transformation officer at Ford Credit, as its new president and CEO, Hyundai's captive finance company said June 2. Hyundai Capital America serves as the dedicated automotive finance company for Hyundai, Kia, and Genesis in the United States.

The company provides financial products to around 2.7 million customers and works with over 1,800 dealers nationwide. Hyundai Capital America has appointed Jim Drotman as its new President and CEO, starting June 2, 2025. Drotman aims to enhance partnerships and service quality.

Hyundai Capital America (HCA) is now being led by a former c-suite executive at Ford Credit. On Monday, HCA announced Jim Drotman as its president and CEO to lead its partnerships with Hyundai. Announcements Hyundai Capital America Names New President & CEO IRVINE, CA, June 2, 2025 - Hyundai Capital America (HCA) announced Jim Drotman as the President & Chief Executive Officer effective June 2.