Why Was The Hyundai Azera Discontinued

Hyundai's pivot towards electrification and SUV dominance has reshaped their lineup, making traditional full-size sedans like the Azera less relevant today. While it was a beloved model in its time, Hyundai's focus on growth segments promises a brighter, greener future, even if it means bidding farewell to a once. The Hyundai Azera managed to fly under the radar for years, but no more.

Hyundai announced it will stop selling the large sedan in the U.S. Why the Hyundai Azera Is Leaving the Lineup Consumers Are Less Interested in Full-Size Sedans: There was a time that buyers were looking for full-size sedans that weren't cheap but weren't. The Hyundai Azera will soon be no more, putting an end to this flagship sedan's all-too-brief reign.

Auto Trends confirmed the news with Brandon Ramirez - Senior Group Manager, Product Planning at Hyundai Motor America - at a media event last week in Durham, NC. Hyundai's Azera luxury sedan is no more. I remember when it was unveiled several years ago in LA Auto Show and was one of the highlights of the show.

Part of the reason behind the Azera's lagging sales came from the fact it was squeezed in both size and price by the midsize Sonata and the premium-branded Genesis G80 (formerly the Hyundai Genesis Sedan). With a revised 2018 model, Hyundai wants to stem a slide in Sonata sales. But they also want to bring those willing to spend more than $40,000 on a sedan into the Genesis fold.

That last. The fifth generation of the Hyundai Azera was introduced in 2011 at the Los Angeles International Auto Show, and sold between the 2012 and 2017 model years. It slotted into the Hyundai lineup.

Hyundai is officially discontinuing the Azera, which is bad news for fans of full-size Korean four-door sedans. For those who aren't familiar, the Azera was somewhat akin to a Korean Toyota Avalon (and if you are, we don't blame you). Greater in size and capacity than a Sonata, but not quite as opulent as a Genesis vehicle, and priced accordingly.

Hyundai stated in the Azera's official. In a release yesterday detailing the company's 2018 lineup, Hyundai confirmed that U.S. market availability of the Hyundai Azera will be discontinued.

But have no fear, dear lover of affordable large sedans. The 2017 Hyundai Azera is not yet thin on the ground. Roughly 1,000 Azeras are currently sitting on dealer lots across the United States, enough - at the Azera's recent sales pace.

Korean automaker Hyundai is killing off the Azera sedan for the U.S. market after customers lost interest and the company emphasized its luxury brand.