NATIVE AMERICAN WOMAN OWNED FASHION & LIFESTYLE BRAND DEDICATED TO SHARING AUTHENTIC INDIGENOUS DESIGN WITH THE WORLD. INDIGENOUSLY DESIGNED FOR ALL. BY BETHANY YELLOWTAIL.
BEHIND THE DESIGN MOTIFS WITH A MEANING Each motif in this series symbolizes a different intention and purpose, reflecting Bethany's culture and heritage. "It's the motifs of the land that I come from. The mountains, the river, the sun." -Bethany Yellowtail, Native American Designer.
Bethany Yellowtail (born 1989) [2] is a Native American fashion designer based in Los Angeles, California. [3] Known for her work that reflects her Indigenous heritage, she is an enrolled citizen of the Northern Cheyenne Tribe and a descendant of the Crow Tribe of Montana. [4].
The CEO of fashion label B.Yellowtail focuses on reclaiming Indigenous motifs appropriated in big brand apparel and textiles. Meet the maker and learn how she's following her creative path off the runway at home. Designer Bethany Yellowtail talks design and her tribal roots That upbringing, paired with her years studying and working in the fashion industry in Los Angeles, eventually caught the eye of Carhartt.
Bethany Yellowtail is a citizen of the Northern Cheyenne Nation, and proudly hails from the Mighty Few District of the Apsáalooke (Crow) Nation. A 2009 graduate of the Fashion Institute of Design and Merchandising, she founded her label in 2015 upon leaving a career in corporate fashion. Driven by the desire to see herself and her communities authentically and equitably represented in.
Indigenous fashion is much more than just fashion: it's tradition, it's culture, it's life. To Bethany Yellowtail (she/her), founder of Native fashion + lifestyle brand B.Yellowtail, it's also something she was destined to do. "When I was very young, my grandmother taught me how to sew," she says.
"I'm from the Crow and Northern Cheyenne Nations based here Continued. Designer Bethany Yellowtail opens up about how she got into fashion design & the importance of amplifying the work of Indigenous designers & artisans. Yellowtail admitted it marked a considerable achievement in the direction of portraying contemporary Native art and design in the fashion industry.
"We are finally getting the opportunity to direct the design narrative of our own stories, and being able to bring that to the mainstream retail world is beyond exciting," she says. Fashion designer Bethany Yellowtail draws inspiration from her Crow and Northern Cheyenne roots to create her B.Yellowtail line.
