Bethany Yellowtail stands as a powerful voice in Native American art, championing tribal identity and artistic excellence through her work with the Tribal Tribe collective, where tradition meets modern expression.
Bethany Yellowtail: Tribal Leader and Cultural Advocate
A proud member of the Crow Nation, Bethany Yellowtail uses her platform to amplify Indigenous stories, blending traditional symbolism with contemporary artistry. Her work honors ancestral roots while challenging stereotypes and fostering pride within Native communities.
The Tribe Initiative: Empowering Native Artists
Through the Tribal Tribe collective, Bethany Yellowtail supports emerging Indigenous artists by providing mentorship, exhibition opportunities, and sustainable business tools. This initiative strengthens cultural continuity and drives economic empowerment across tribes.
Legacy and Influence on Native Fashion and Art
Known for her bold designs and storytelling, Yellowtail bridges fashion and fine art, making Indigenous aesthetics visible on global stages. Her collaborations celebrate authenticity, inspiring a new generation to embrace and preserve their heritage.
Bethany Yellowtail’s commitment to cultural integrity and artistic innovation defines a powerful movement within Native American art. Join her journey by supporting Indigenous creators and celebrating the enduring spirit of the Tribal Tribe.
Bethany Yellowtail (born 1989) [2] is a Native American fashion designer based in Los Angeles, California. [3] Known for her work that reflects her Indigenous heritage, she is an enrolled citizen of the Northern Cheyenne Tribe and a descendant of the Crow Tribe of Montana. [4].
Bethany Yellowtail is a member of the Northern Cheyenne Nation, and proudly hails from the Mighty Few District of the Crow Nation (Southeastern Montana). She is the designer and founder of apparel brand B.Yellowtail. A 2009 graduate of the Fashion Institute of Design and Merchandising, she started her fashion career at the BCBG Max Azria Group, moving on to become a lead pattern maker for.
MEET BETHANY YELLOWTAIL Growing up on her family's cattle ranch in Montana, Bethany Yellowtail learned the value of hard work; respecting the land and nature around her, never forgetting her roots, and driving inspiration from her community. As a Native American designer, Bethany Yellowtail has woven together our shared history of hard work and heritage in every upcoming piece. Indigenous fashion is much more than just fashion: it's tradition, it's culture, it's life.
To Bethany Yellowtail (she/her), founder of Native fashion + lifestyle brand B.Yellowtail, it's also something she was destined to do. "When I was very young, my grandmother taught me how to sew," she says. "I'm from the Crow and Northern Cheyenne Nations based here Continued.
The CEO of fashion label B.Yellowtail focuses on reclaiming Indigenous motifs appropriated in big brand apparel and textiles. Meet the maker and learn how she's following her creative path off the runway at home. Bethany Yellowtail (born 1989) is a Native American fashion designer.
She lives in Los Angeles, California. Bethany is famous for her designs that show her Indigenous heritage. She is a citizen of the Northern Cheyenne Tribe.
She also has family ties to the Crow Tribe of Montana. Bethany is the main designer and CEO of her own fashion company, B.Yellowtail. Bethany graduated from the Fashion Institute of Design and Merchandising, Los Angeles.
After a successful career with Americas Top Designers she launched her own brand, B. Yellowtail. B.Yellowtail aims to develop a luxury lifestyle clothing line that helps bring tribal identity and imagery into the global fashion industry.
"Through my use of authentic prints and textiles, I am on a mission. B.Yellowtail Designs Born and raised in southern Montana, Bethany Yellowtail is a proud member of the Crow and Northern Cheyenne Tribes. Her Indian name is.
Designer Bethany Yellowtail opens up about how she got into fashion design & the importance of amplifying the work of Indigenous designers & artisans. Bethany Yellowtail is a member of the Northern Cheyenne Nation and proudly hails from the Mighty Few District of the Crow Nation (Southeastern Montana). She is the designer and founder of LA.