Bethany Yellowtail stands at the forefront of contemporary Native American art, blending tradition with modern expression to inspire global audiences. As a visionary artist and founder of Bridging Heritage, she champions Indigenous storytelling through dynamic visual narratives and innovative entrepreneurship.
Born to the Crow Nation, Bethany Yellowtail is a globally recognized artist and cultural advocate. With a degree from the Kansas City Art Institute, she fuses traditional Indigenous techniques with contemporary mediums, creating powerful works that honor her heritage. Her bold style and commitment to authenticity have earned national acclaim and a growing international following.
Yellowtail’s artistic practice centers on redefining Indigenous identity in modern contexts. Through painting, mixed media, and public installations, she challenges stereotypes and amplifies Native voices. Her work appears in major collections and exhibitions, reflecting a deep respect for tribal traditions while embracing creative evolution.
In 2019, Yellowtail launched Bridging Heritage to expand access to Indigenous art and culture. The nonprofit platform supports emerging Native artists, promotes educational initiatives, and fosters community connections. By creating opportunities and visibility, she empowers a new generation to express their identity through art.
Bethany Yellowtail’s impact extends beyond the canvas, shaping how Native American culture is seen and celebrated today. Her work inspires pride, connection, and dialogue across communities. Discover her art, support her mission, and join the movement to honor Indigenous stories through innovation and courage.
Bethany Yellowtail (born 1989) [2] is a Native American fashion designer based in Los Angeles, California. [3] Known for her work that reflects her Indigenous heritage, she is an enrolled citizen of the Northern Cheyenne Tribe and a descendant of the Crow Tribe of Montana. [4].
Bethany Yellowtail is a citizen of the Northern Cheyenne Nation, and proudly hails from the Mighty Few District of the Apsáalooke (Crow) Nation. A 2009 graduate of the Fashion Institute of Design & Merchandising, she founded her label in 2015 upon leaving a career in corporate fashion. Bethany Yellowtail, a fashion designer of Northern Cheyenne and Crow heritage, has turned her artistry into a platform for cultural reclamation and community empowerment.
Growing up on the Crow reservationin Montana, Yellowtail knew her people's culture was more than art or tradition-it was alive with stories, pride and resilience. Bethany Yellowtail is a member of the Northern Cheyenne Nation and proudly hails from the Mighty Few District of the Crow Nation (Southeastern Montana). She is the designer and founder of LA.
HGTV shares how Bethany Yellowtail her own label, B.Yellowtail, to celebrate her cultural heritage and reclaim Indigenous motifs often appropriated in apparel and textiles. Meet the designer and see what pieces make her most proud. Then in 2007, 18-year-old Yellowtail left the rez and enrolled at the Fashion Institute of Design and Merchandising in downtown Los Angeles, California.
When asked what it felt like relocating to L.A., she answered, "I felt so out of place, I almost left.". Designer Bethany Yellowtail opens up about how she got into fashion design & the importance of amplifying the work of Indigenous designers & artisans. Bethany Yellowtail is a citizen of the Northern Cheyenne Nation, and proudly hails from the Mighty Few District of the Apsáalooke (Crow) Nation.
A 2009 graduate of the Fashion Institute of Design and Merchandising, she founded her label in 2015 upon leaving a career in corporate fashion. Bethany graduated from the Fashion Institute of Design and Merchandising, Los Angeles. After a successful career with Americas Top Designers she launched her own brand, B.
Yellowtail. B.Yellowtail aims to develop a luxury lifestyle clothing line that helps bring tribal identity and imagery into the global fashion industry. "Through my use of authentic prints and textiles, I am on a mission.
Bethany Yellowtail is a member of the Northern Cheyenne Nation, and proudly hails from the Mighty Few District of the Crow Nation (Southeastern Montana). She is the designer and founder of apparel brand B.Yellowtail. A 2009 graduate of the Fashion Institute of Design and Merchandising, she started her fashion career at the BCBG Max Azria Group, moving on to become a lead pattern maker for.