One of the important aspects when choosing a marketing agency is to make sure that your company has enough specialists to deal with your Adwords positioning or ads in a really reliable way. This is not about the total number of employees, because both a small and large agency can be a good choice. Much more important is what individual people do. If the company consists mainly of traders and a small number of SEO and SEM specialists, it may turn out that taking care of the visibility of your website will be treated with care. It is best to ask about the employee structure and what resources the company has at its disposal. Many people are thinking about getting involved in a freelancer, imagining that because there is only one such person, they will automatically have more time to look after campaigns and positioning. In practice, many times it may turn out to be exactly the opposite - someone who is alone - in the case of illness, vacation or other random events - most often they do not pass on topics to someone else, because they simply do not have someone. Campaigns "lie" for a week or two and nothing happens to them. In addition, the freelancer has no scope to scale your business. The more customers in the portfolio they have, the less time they can devote to each of them. That is why a freelancer is usually only interested in large "topics".
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