When you hear the name Avery, the first thing that likely comes to mind is the iconic character from the Tom and Jerry cartoons. This specific naming has led to a surge of interest, causing many to wonder, is Avery Squishmallow rare? The short answer is nuanced; standard production Avery plushes are generally common, but specific variants, colorways, and condition dictate true rarity and value.
Understanding the Avery Squishmallow Line
Squishmallows are a cultural phenomenon, known for their ultra-soft texture and huggable, bean-filled form. The brand frequently releases new characters and designs, with "Avery" appearing in different forms across various waves. To determine the rarity of a specific item, one must look beyond the name and examine the SKU, release year, and physical attributes. Generally, if you stumble upon an Avery in a standard pastel color, it is likely one of the more accessible pieces in the extensive Squishmallow catalog.
Factors That Influence Rarity
The collectibility of a Squishmallow is rarely about the character name alone. Several key factors contribute to an item being considered rare or highly sought-after in the secondary market.

- Colorway: Standard colors are common, but limited edition color variations, such as foil stitching or metallic threads, are significantly harder to find.
- Size: Larger Squishmallows, particularly those in the 1ft, 2ft, and 3ft ranges, are often less common than the standard 7-inch or 12-inch versions.
- Retailer Exclusivity: Items released specifically for major retailers like Target, Walmart, or McColl's often carry a sense of exclusivity that drives demand.
The Market Value and Demand for Avery
To understand if something is rare, you must understand its market behavior. For an Avery Squishmallow, the demand is steady due to the character's recognizable design. This consistent popularity means that even common variants can hold their value better than less recognizable characters. However, true rarity is usually found in the condition of the item; a mint-condition, never-out-of-package Avery will command a premium over a used, flattened version, regardless of the specific variant.
Current Market Trends
As of late 2023 and early 2024, the secondary market for Squishmallows has stabilized. While panic buying during the peak of the craze is long gone, specific hard-to-find Avery variants still sell for a markup. Collectors recommend checking platforms like eBay and Mercari to compare current asking prices for the specific Avery item you are evaluating. If the listing is significantly higher than the average market price, it is likely a rare iteration or a condition example.
How to Identify a Rare Avery Variant
If you are trying to assess the uniqueness of your Squishmallow, there are distinct features to inspect. A standard Avery is a cat with a white and grey striped body, pink inner ears, and a round face. A rare Avery might feature a different color base, such as a blue or green body, or unique embroidery that deviates from the standard design. Checking the tag is also crucial; early release tags had specific fonts and security tags that are difficult to replicate, making fakes common in the market.

Tips for Collectors and Buyers
Navigating the world of Squishmallow collecting requires patience and diligence. If you are hunting for a specific rare Avery, joining dedicated collector communities on Reddit or Facebook can provide insider knowledge on upcoming restocks or hidden gems. When purchasing second-hand, always request high-resolution photos of the tag and the stitching to ensure you are getting an authentic and genuine piece rather than a mass-produced replica.
Ultimately, while the name Avery might trigger a nostalgic response, the value lies in the specifics of the plush itself. Treating each piece as a unique item rather than relying solely on the character name is the best way to determine if your find is a common treasure or a rare collectible worth holding onto.




















