Experience the BMW Miami Event: Luxury, Power, and Innovation Unleashed
The BMW Miami Event transforms the city’s vibrant atmosphere into a dynamic stage for automotive excellence, bringing together enthusiasts, innovators, and industry leaders to celebrate the future of premium mobility.
Unveiling the Future of Luxury Mobility
At the heart of the BMW Miami Event lies the unveiling of next-generation models that blend sleek design with cutting-edge technology. From electric powerhouses to refined hybrids, BMW presents vehicles engineered for performance, sustainability, and sophistication—all tailored for the discerning driver in Miami’s dynamic environment.
Immersive Brand Experience & Exclusive Access
More than a car show, the Miami event offers immersive experiences—test drives through scenic coastal routes, interactive tech exhibits, and VIP meetups with BMW designers and engineers. Guests gain early insights into upcoming innovations, special offers, and personalized consultations that elevate ownership beyond the showroom.
Connect, Inspire, Celebrate
Networking is central to the BMW Miami Event, uniting luxury car lovers, influencers, and industry pioneers in an electric environment. Whether attending panel discussions on sustainable mobility or simply enjoying the city’s vibrant energy, attendees leave inspired by BMW’s vision and Miami’s enduring spirit of excellence.
Don’t miss the BMW Miami Event—where luxury meets innovation in the heart of South Florida. Secure your spot today and be part of a transformative journey through the future of driving. Experience the thrill, explore the vision, and drive forward with BMW.
Thank you for registering! You'll receive a confirmation email shortly. Explore the full range of BMW's latest models on a dynamic test-drive through public roads, led by a BMW Professional Driving Instructor. Drive multiple best.
This is for those who see the tarmac as a playground; Take on legendary racetracks in the Lead Follow event, line up head-to-head in the 0-60 challenge, and more. BMW is an official partner for this year's edition of Art Basel Miami Beach, taking place December 5 to 7, 2025. A special event featuring Yanko will explore the intersection of automotive design and contemporary sculpture.
Experience the Performance, Luxury, and Innovation of the Ultimate Driving Machine. THE 2025 BMW SUMMER SALES EVENT Scrap the agendas. Forget the to-do lists.
Say yes to your dream BMW - and yes to the spontaneity of summer. Explore new offers on select BMW i4, X3, and X5 models for a limited time only. See All Summer Offers.
The Ultimate Driving Experience Starring you and the all-new BMW i5 eDrive40 and the BMW 540i xDrive, Autocross is your introduction to our latest additions to the 5 Series legacy. Take them out on the course and get tips from a professional BMW Driving Instructor throughout your journey. Not a FSC Sponsored Event.
Summer Sales Event Loyalty Offers available to qualified customers who lease or finance through BMW Financial Services NA, LLC. Offer limited to customers who have owned or leased a BMW model in the last 12 months. The Ultimate Driving Experience has different events for different drivers.
If you want to learn, we've got you covered. If you want to compete, we've also got you covered. Questions? Please call 1-844-793-3898 Welcome to the BMW Ultimate Driving Experience registration.
Please fill out the information below to register for an Autocross session. Don't forget to check out the iX Experience and Street Drives activities, you will be able to sign up for these activities once you arrive on.