2024 Toyota Highlander MSRP: Full Price Breakdown and Key Features

The 2024 Toyota Highlander continues to lead the midsize SUV market with a competitive MSRP, combining spacious interiors, advanced safety tech, and reliable performance that keeps families coming back.

Starting at around $36,500, the 2024 Toyota Highlander MSRP offers a flexible range of trims tailored to diverse family needs. The base L edition delivers essential features, while the XLE and Limited trims elevate comfort with leather interiors, premium audio, and advanced driver-assist systems. Additional options like all-wheel drive and upgraded infotainment packages are available to personalize your experience without overspending.

Priced competitively, the 2024 Highlander stands out with a spacious 3-row layout, available hybrid powertrain options, and Toyota’s Safety Sense 3.0 suite. The interior’s intuitive touchscreen, heated/ventilated seats, and ample cargo space at 83 cubic feet reinforce value, making the MSRP a smart investment for families prioritizing safety, comfort, and durability.

Balancing affordability with premium features, the 2024 Toyota Highlander MSRP offers unmatched reliability and resale value. With industry-leading safety ratings and a reputation for low maintenance, buyers gain confidence in both performance and long-term cost efficiency—proving that smart pricing equals smart choice.

With a compelling 2024 Highlander MSRP and a well-rounded suite of features, this SUV remains a top contender for families seeking space, safety, and value. Visit your local Toyota dealer today to explore trim options and secure your 2024 Highlander before inventory shifts.

Learn how to get a great price on the 2024 Toyota Highlander. Edmunds has MSRP, invoice prices, out. 2024 Toyota Highlander Pricing 2024 Toyota Highlander pricing starts at $32,800 for the Highlander LE Sport Utility 4D, which had a starting MSRP of $42,265 when new.

The range. Pricing and Which One to Buy The price of the 2024 Toyota Highlander starts at $40,720 and goes up to $51,175 depending on the trim and options. The Toyota Highlander Price Guide Below Includes: The prices below shows the MSRP, Invoice Price and True Dealer Cost.

The true dealer cost is calculated by the following formula: [Invoice Price] + [Destination Fee of $1,395] - [Holdback (2% of the Base MSRP)] = Dealer Cost. Holdback is a hidden manufacturer markup passed on to dealers. Find vehicle information including specs, colors, images and prices for all Toyota Highlander models.

Then locate a dealer near you for current special offers, local deals and lease options for the 2024 Toyota Highlander on BuyaToyota.com, an official Toyota site. Buy A Toyota. Pricing As of this writing, Toyota lists pricing for the 2024 Highlander as starting at an MSRP of $39,120, plus a $1,335 destination charge.

That's good for the LE model. The XLE starts at $42,270, the XSE starts at $43,865, the Limited starts at $46,375, and the Platinum starts at $49,575. See our expert coverage of the 2024 Toyota Highlander.

Research this midsize SUV's ratings, prices, pictures, MPG and more. Check out the 2024 Toyota Highlander review: BuzzScore Rating, price details, trims, interior and exterior design, MPG and gas tank capacity, dimensions. Pros and Cons of the 2024 Toyota.

Excluding option packages, the low factory listed 2024 Toyota Highlander MSRP is $39,270 and the High MSRP for a Highlander is $53,225. On average when all rebates, incentives dealer discounts, or employee pricing is applied people are paying far below factory invoice on the 2024 Toyota Highlander. The base 2024 Toyota Highlander, the L trim, starts with a Manufacturer's Suggested Retail Price (MSRP) of approximately $39,290.

This price does not include destination charges, taxes, title, license fees, and dealer options, which can significantly increase the final cost.