2024 MSRP Toyota Highlander Starts at $36,700 – Expert Breakdown

The 2024 Toyota Highlander redefines family SUVs with a bold new design and powerful offerings, starting at an MSRP of $36,700—a compelling entry point for buyers seeking reliability and space.

With a starting MSRP around $36,700, the 2024 Highlander delivers strong value through advanced safety tech, hybrid efficiency, and ample cargo capacity. Expect starting trims like LE and XLE to include Toyota’s Safety Sense 3.0, a premium infotainment system, and responsive 3.5L V6 engines, making it ideal for both daily commutes and weekend adventures.

The latest Highlander introduces a refined interior with premium materials, intuitive ToyotaConnected services, and improved ride dynamics. Available in standard AWD with optional xDrive, it offers exceptional ground clearance and a smooth 2.5-inch lower ride height compared to previous models. The hybrid variant boosts fuel economy without sacrificing power, delivering 295 horsepower and over 40 MPG combined—enhancing its appeal for eco-conscious families.

Against rivals like the Honda CR-V and Hyundai Tucson, the 2024 Highlander stands out with its spacious third row, customizable interior tech, and hybrid powertrain options. Its MSRP remains competitive, especially when paired with Toyota’s legendary reliability and warranty coverage, positioning it as a top choice for buyers prioritizing long-term value and versatility.

With a strong 2024 MSRP, innovative features, and enduring brand trust, the Toyota Highlander continues to lead as a preferred family SUV. Don’t miss the opportunity to experience its blend of comfort, capability, and value—explore certified listings today to find your perfect Highlander.

Learn how to get a great price on the 2024 Toyota Highlander. Edmunds has MSRP, invoice prices, out. 2024 Toyota Highlander Pricing 2024 Toyota Highlander pricing starts at $32,800 for the Highlander LE Sport Utility 4D, which had a starting MSRP of $42,265 when new.

The range. Pricing and Which One to Buy The price of the 2024 Toyota Highlander starts at $40,720 and goes up to $51,175 depending on the trim and options. Find vehicle information including specs, colors, images and prices for all Toyota Highlander models.

Then locate a dealer near you for current special offers, local deals and lease options for the 2024 Toyota Highlander on BuyaToyota.com, an official Toyota site. Buy A Toyota. The Toyota Highlander Price Guide Below Includes: The prices below shows the MSRP, Invoice Price and True Dealer Cost.

The true dealer cost is calculated by the following formula: [Invoice Price] + [Destination Fee of $1,395] - [Holdback (2% of the Base MSRP)] = Dealer Cost. Holdback is a hidden manufacturer markup passed on to dealers. See our expert coverage of the 2024 Toyota Highlander.

Research this midsize SUV's ratings, prices, pictures, MPG and more. Pricing As of this writing, Toyota lists pricing for the 2024 Highlander as starting at an MSRP of $39,120, plus a $1,335 destination charge. That's good for the LE model.

The XLE starts at $42,270, the XSE starts at $43,865, the Limited starts at $46,375, and the Platinum starts at $49,575. Check out the 2024 Toyota Highlander review: BuzzScore Rating, price details, trims, interior and exterior design, MPG and gas tank capacity, dimensions. Pros and Cons of the 2024 Toyota.

Find the best prices on a 2024 Toyota Highlander, find local inventory and compare dealers with Consumer Reports. Price 2024 Toyota Highlander base price starts at $39,270 to $51,675. Invoice price goes from $35,853 to $47,180.