HARIBO Goldbären 2019 - YouTube
99 Prozent der Deutschen kennen Haribo. Zum Durchbruch des Fruchtgummimarktführers haben vor allem Marketinggeschick und ein goldiges Bärchen beigetragen.
Ad for gummy bears in the 80s.
Haribo be different
HARIBO Fruitilicious marks a new chapter for Kids’ Voices in latest campaign from Quiet Storm – Marketing Communication News
Haribo pub
Creative Campaign
主演はグミ本人。カンヌ映画祭「食べられる主演男優賞」新設へ 映画主演のグミを、撮影初日に監督が「役作り」と完食。現場騒然のなか二代目オーディションが始まる。 https://alt.andpaper.net/ja/articles/20261013-evolving-gummy-movie-deal/ #AltAndPaper #グミ #映画
Did Sour Patch Kids straight up copy this old Haribo Gummy Bears campaign? I think so. And may I say, it might’ve been my post from earlier this year that exposed them to this campaign. Because the agency behind this creative follows me… or did lol. I have a very sour feeling about this copypasta, but I like the billboard hijack they did for this campaign.
Gold bears #Haribo