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and Small Business – Training Outline</div><div>Program Purpose:<br></div><div><br>Prepare students to develop, launch, manage, and grow a small business while building the knowledge needed for entrepreneurship and small-business certification preparation.</div><div><br></div><div>Module 1 – Introduction to Entrepreneurship<br>Characteristics of successful entrepreneurs; entrepreneurial mindset; types of businesses; identifying business opportunities; assessing personal strengths; risks and rewards of business ownership.</div><div><br></div><div>Module 2 – Business Ideas and Opportunity Recognition<br>Identifying customer problems; generating business ideas; evaluating market opportunities; researching industry trends; competitive analysis; testing business concepts; feasibility analysis.</div><div><br></div><div>Module 3 – Market Research and Customer Analysis<br>Target markets; customer profiles; demographics; customer needs; surveys and interviews; competitors; market size; 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improvement.</div><div><br></div><div>Module 12 – Business Plan and Certification Preparation<br>Students develop and present a complete small-business plan, including market analysis, operations, marketing, financial projections, and startup strategy. Certification review, practice questions, and final assessment are also included.</div><div><br></div><div>Suggested 12-Week Schedule</div><div>Week Topic<br>1 Entrepreneurship Fundamentals<br>2 Business Ideas and Opportunity Analysis<br>3 Market Research<br>4 Business Models and Planning<br>5 Business Structures and Legal Basics<br>6 Startup Costs and Financial Management<br>7 Funding and Financing<br>8 Marketing and Branding<br>9 Sales and Customer Service<br>10 Operations and Business Management<br>11 Business Growth and Strategy<br>12 Business Plan Presentation and Certification Review</div><div>Recommended Program Length</div><div>A strong ATTC Entrepreneurship and Small Business program could be delivered in approximately 80–120 instructional hours, combining classroom instruction, case studies, financial exercises, market research, business simulations, and development of a complete business plan.</div><div>The program is well suited for students preparing for the Certiport Entrepreneurship and Small Business (ESB) certification, though the final curriculum should be matched to the current Certiport exam objectives before publication or accreditation use.</div>","verticalAlignment":"top"},"metaData":{"position":{"left":-446,"top":284},"size":{"width":897,"height":1270}}}]}],"offset":{"left":231,"top":64}}],"connections":{"targetConnections":{},"sourceConnections":{}},"customStatesProperties":{},"pageId":"id1789155956259","version":17.004,"id":"id1789314027472","relativePoint":{"left":231,"top":64}}