View profile for Abhijeet Singh

Founder’s Office | Product & Growth at viaSocket | BTech in Marketing :)

Sales automation is like dating apps… If you don’t set the right filters, you end up messaging everyone! Automation is powerful, but only when done right. Blasting generic emails to every lead might get you some responses, but will they be the right ones? The key to successful sales automation isn’t just volume—it’s precision. Segment your audience, personalize your outreach, and ensure every message feels like a conversation, not a cold broadcast. Because in both sales and dating, the wrong approach doesn’t just get ignored… it can get you blocked! How do you balance automation and personalization in your outreach?

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