email design best practices 2016 is crucial for businesses operating in the fast-paced digital landscape. As the competitions intensify, email marketing is becoming increasingly sophisticated.
In order to make your email marketing campaigns stand out from the crowd, you need to appeal to the changing consumer behavior. Gone are the days of solely relying on email content for conversions. With a firm grip on the art of email design, you can make your messages a compelling and lucrative experience for your recipients. In this article, we will explore and dive into some essential tips and findings based on top design trends of 2016.
Personalize Emails Using User Data & Psychology
Engaging recipients with a message tailored to their needs and behaviors often generates the desired outcomes, such as enhanced conversion rates, improved response rates, and high engagement metrics. A 2016 study published by McKinsey & Company reports that customers who have personalized experiences are more likely to patronize the brand.
Here are some strategies to personalize your emails using user data and psychology:
- Use recipient's first name and occupation
- Refer to specific interactions or purchases
- Match messages to the product/service they are interested in
When optimizing your email design, it is crucial to prevent becoming too spammy or formulaic. Educate your team to balance personalization with messaging that encourages specific responses from your audience.
Use High-Quality Imagery and Avoid Low-Resolution Images
Be versatile and inclusive in the way you use imagery in your emails. According to research by Campaign Monitor, 65% of email recipients are likely to open a message based on its subject. Pairing that idea with the fact that descriptive alt and title attributes increase the number of shares and time spent on an image, using well-designed images allows you to corral these numbers upwards.
Here are a few ways you can incorporate appealing imagery and optimize subject lines for our audiences in 2016:
- Use actual sending statistics and visually demonstrate them via infographics
- Employ impactful screen-grab images or demos that force viewers to pause and checkout more
- Never apply generalized group descriptions - who can imply exclusion based purely on anticipated expectations
Tap into the Power of Big Data and Mobile Users
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|---|---|---|---|---|---|---|---|---|---|---|---|
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| Visitor Segmentation Types | Associated Behavioral Patterns |
|---|---|
| Demographics | Visitor location based targeting, age, income |
| Interests | Collecting visitor preferences in categories (travel, tech, fashion) |
| Behavior | Consecutive steps taken leading to purchases, emails watched or pages accessed |
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(Source: Campaign Monitor)
Optimize for Future Data Accrual
Keep future impact in mind to proceed with upside preparation. The importance of future-focused data accrual should not be underestimated. It allows you to tweak segmentation and techno-lifting strategies to maximize engagement and results.
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email design best practices 2016 is crucial for businesses operating in the fast-paced digital landscape. As the competitions intensify, email marketing is becoming increasingly sophisticated.
In order to make your email marketing campaigns stand out from the crowd, you need to appeal to the changing consumer behavior. Gone are the days of solely relying on email content for conversions. With a firm grip on the art of email design, you can make your messages a compelling and lucrative experience for your recipients. In this article, we will explore and dive into some essential tips and findings based on top design trends of 2016.
Personalize Emails Using User Data & Psychology
Engaging recipients with a message tailored to their needs and behaviors often generates the desired outcomes, such as enhanced conversion rates, improved response rates, and high engagement metrics. A 2016 study published by McKinsey & Company reports that customers who have personalized experiences are more likely to patronize the brand.
Here are some strategies to personalize your emails using user data and psychology:
- Use recipient's first name and occupation
- Refer to specific interactions or purchases
- Match messages to the product/service they are interested in
When optimizing your email design, it is crucial to prevent becoming too spammy or formulaic. Educate your team to balance personalization with messaging that encourages specific responses from your audience.
Use High-Quality Imagery and Avoid Low-Resolution Images
High-quality imagery can significantly boost the engagement of your email campaigns. According to research, 65% of email recipients are likely to open a message based on its subject. Incorporating well-designed images into your emails will help increase open rates and encourage interaction.
Here are some tips for using imagery and optimizing subject lines effectively:
- Use actual sending statistics and visually demonstrate them via infographics
- Employ impactful screen-grab images or demos that force viewers to pause and checkout more
- Never apply generalized group descriptions – who can imply exclusion based purely on anticipated expectations
Tap into the Power of Big Data and Mobile Users
As email marketing continues to evolve, big data plays a pivotal role in tailoring your messaging to your audience's needs. A comprehensive view of both client behavior and mobile device usage will help you enhance segmentation, optimize automation messaging, and increase conversions.
| Statistical Projections | Explanation |
|---|---|
| 88% of Emails Open by Choice | Increased mobile engagement supports this heightened focus on mobile data |
| 70% of Email Opens in the Morning | Target morning subject lines with limited-time offers or urgent content to enhance engagement |
Optimize for Future Data Accrual
By focusing on the importance of future data, you will prepare yourself for the next phase of your email marketing journey. This involves refining segmentation strategies, automating messages based on performance, and implying effective targeting techniques that align with the ever-evolving digital landscape.
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