Long before Ford launched the popular Maverick compact pickup truck in 2021, the advanced product strategy team at Toyota were planning a small truck of their own to slot below the bestselling. Toyota wants to take on the Ford Maverick and Hyundai Santa Cruz with its own small pickup truck, expected to hit the market sometime in 2027. Mind you, in order to fit into the brand's existing truck lineup, Toyota's smallest pickup is likely to adopt styling cues from its bigger siblings, the Tacoma and the Tundra.
We should therefore expect a rugged appearance featuring a big grille, flared fenders, squared-off wheel arches with plastic cladding, and chiseled surfaces. Toyota Finally Confirms Small Truck Maverick Rival - 'Not If, But When' originally appeared on Autoblog. Toyota's Small Pickup Truck Is In The Pipeline Toyota will launch a small pickup truck aimed at the likes of the Hyundai Santa Cruz and Ford Maverick, replacing the Tacoma as the brand's new entry point to its pickup lineup.
Ford's Maverick small pickup has produced solid sales numbers since its debut. Toyota has plans for a Maverick rival to muscle in on market share. A new Toyota small truck means something, especially coming from the company that turned midsize pickups into mainstream family vehicles.
Not to mention, Toyota made what is widely considered the best small pickup truck ever made. The Tacoma remains the bestselling midsize truck in America, but it's no longer small, cheap, or particularly efficient. There's room beneath it for something.
Toyota officials confirm they're considering a small pickup below the Tacoma for the U.S. market. The small truck could rival the Ford Maverick and Hyundai Santa Cruz in terms of affordability.
The US is big-truck country, with full-size pickups like the Ford F-150 and Chevrolet Silverado dominating. These are enormous vehicles, expensive to buy, and to drive. Toyota has the Tundra in.
Now, Toyota executives say the Japanese automaker is listening to U.S. dealer requests for a truck smaller than the brand's best. Toyota Is Considering a Pickup Truck Smaller Than the Tacoma for America Toyota dealers reportedly want it, and the carmaker is investigating the idea.