Zed Black Farmhouse Indore

Headquartered in Indore with 34 company owned depots across India 'Zed Black' brand endorsed by Ace Cricketer M S Dhoni 'Manthan' brand endorsed by Bollywood Superstar Hrithik Roshan 'Din Din brand endorsed by Doraemon World's larges t Raw Agarbatti Factory in 15 acres Exports to more than 43 countries with own office in USA Wide network of more than 3,500 authorised distributors. Starting from a small garage, how an Indore-based entrepreneur built a Rs 400Cr turnover agarbatti brand Mysore Deep Perfumery House was started in Indore in 1992 by Prakash Agrawal, who began by. Zed Black has 4 manufacturing units in Indore (Madhya Pradesh, India) with a constructed area of more than 9,40,000 sq ft (87,000 sq mt).

All the 4 units are amongst the most modern manufacturing facilities for Agarbatti across the world. Indore, July 14th, 2025: In a proud moment for Indian enterprise, Zed Black, the incense brand endorsed by cricket legend MS Dhoni, has been spotlighted as a case study at Harvard Business School. Its parent company, Mysore Deep Perfumery House (MDPH), is on its way to transform from a modest garage setup in Indore into a ₹1,000 crore fragrance powerhouse by.

Mysore Deep Perfumery House (MDPH) was founded in 1992 with its flagship brand, Zed Black by Indore-based Prakash Agrawal. In the last thirty one years, it has come a long way. The company today.

Anshul Agrawal, Director, Zed Black - MDPH, shares with Retail4Growth, how the Indore based company has grown over the years, driven by strong retail visibility, packaging and understanding of the local market. Have you guys heard of Zed Black? It's an Agarbatti Business based out of Indore clocking revenues of 800+ cr, endorsed by the likes of Dhoni and Hrithik Roshan They've built the world's largest Agarbatti Manufacturing Plant as well in India! Zed Black, led by Ankit and Anshul Agrawal, has become a Harvard Business School case study. Backed by MS Dhoni, the incense brand showcases how cultural roots, smart branding, and MSME innovation drive global success.

From Madhya Pradesh to over 40 countries, Zed Black inspires Indian entrepreneurs to blend tradition and modernity for worldwide recognition. Zed Black Manthan announces Hrithik Roshan as the new Brand Ambassador Taking inspiration from PM Narendra Modi`s Atmanirbhar initiative, MDPH has set up the world's largest raw. Zed Black also holds the market share of more than 15% of the organized incense stick industry with its large distribution network.

The company provides employment to 3500+ rural workforce and has set a strong global footprint with exports to 30+ countries like USA, Brazil, Ethiopia, Netherlands, Australia, Malaysia etc in 6 continents.

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