Kellogg's Froot Loops cereal, sold in Canada and made with natural dyes (left), and Froot Loops cereal (right) sold in the U.S. and made with controversial artificial dyes. Kellogg investor Jason Karp called out the cereal maker for using "harmful artificial dyes, such as Red 40, Yellow 6, and Blue 1" in Froot Loops.
Blue Froot Loops are absent in Canada, Europe, and other areas because they require artificial coloring and there's no good natural color substitute. A closer look at why hundreds of people are protesting WK Kellogg over added food dyes in breakfast cereals sold in the U.S. Some countries ban these dyes, whereas their use is prominent in others.
The Post reported how Secretary of Health and Human Services Robert F. Kennedy Jr. greatly exaggerated the lack of ingredients in Canadian Froot Loops while drawing attention to problematic food dyes, but that doesn't mean key differences don't exist.
Kellogg, the maker of Froot Loops and Apple Jacks, announced nearly a decade ago that it would remove artificial colors and ingredients from its products by 2018. The company has done that in other countries. In Canada, for example, Froot Loops are colored with concentrated carrot juice, watermelon juice and blueberry juice.
Canadian Froot Loops, left, Aldi's dye-free Fruit Rounds, center, and the U.S. version, which contains artificial food dyes. M&M's and Fruit Loops - two symbols of dyes in processed food - are resisting RFK, Jr.'s call for 'voluntary' replacements.
Video Your fruit loops might taste different soon, RFK Jr. announces Secretary Robert F. Kennedy Jr.
has announced a ban on artificial dyes in food and drinks, changing the flavour of American favourites like fruit loops. The Department of Heath and Human Services plans on phasing out petroleum. Faded Froot Loops and Dull Doritos: Is Big Food Losing the War on Dyes? Robert F.
Kennedy Jr. has used peer pressure to persuade food makers to remove synthetic dyes.