TRADEMARK AND EMBLEMS COAST GUARD EMBLEM The Coast Guard emblem is available for commercial use with a license agreement. For purposes of rendering the Coast Guard emblem in color, Coast Guard red is defined as PMS 179 C, and Coast Guard blue is PMS 307 C. When printed in black ink only, all red and blue sections shall be printed in black.
The red color was meant to represent courage and sacrifice, reflecting the service's growing role in search and rescue operations, as well as its involvement in military conflicts. Symbolism of the Coast Guard Colors The Coast Guard colors are steeped in symbolism, reflecting the service's values, mission, and heritage. The Uniforms of the United States Coast Guard include dress uniforms, daily service uniforms, working uniforms, and uniforms for special situations, which have varied throughout the history of the USCG.
Historically, Coast Guard uniforms resembled U.S. Navy uniforms, but they began to diverge in 1974 under Admiral Chester R. Bender's leadership.
Coastguard Duty Color Scheme The Coastguard Duty Color Scheme has 5 colors, which are Jasper Orange (#DC904D), Crayola's Maize (#ECC257), Light Goldenrod Yellow (#F4F7D2), Ball Blue (#2CA7D2) and Purple Navy (#4E4D8F). The RGB and CMYK values of the colors are in the table below along with the closest RAL and PANTONE® numbers. Click on a color chip to view shades, tints and tones, and also.
Shield. Red, white and blue are the colors traditionally associated with the Coast Guard. Red stands for courage and zeal, white for integrity, and blue alludes to the sea and signifies loyalty and devotion.
Gold represents high ideals, achievement, and excellence. The Coast Guard Color is the official service flag of the United States Coast Guard, and shall be displayed only in accordance with flag protocols for the Armed Forces of the United States. The Coast Guard color (known until 1962 as the Coast Guard standard) serves as the organizational flag for parade and display purposes.
It may have originated in the use of the canton of the Coast Guard ensign as a jack. The Coast Guard Emblem is a key component of the Coast Guard's visual identity, and is widely used within the Coast Guard for official purposes, often within the Coast Guard Mark. Any use of the Coast Guard Emblem to identify Coast Guard property shall be done in accordance with the Coatings and Color Manual, COMDTINST M10360.3 (series).
Coast Guard vessels are painted white, a benign color that simultaneously makes them appear less threatening and more visible to others while conducting search and rescue missions. The Coast Guard mark has the USCG's emblem with a tri-colored band featuring blue, white, and red. The hexadecimal color codes are Coast Guard blue (PMS 307 C), white, and finally, Coast Guard red (PMS 179 C).