Though iconic, the McDonald's arches are not always golden. Here are fancy McDonald's locations that have adapted the logo's traditional colors and style. This McDonald's on the Avenue des Champs-Élysées in Paris is only one of two restaurants with white arches.
(The other location is in Bruges. These colorful arches have become symbols of localization, creating a sense of uniqueness and locality within the global fast-food chain. The white arches in Paris and the turquoise arch in Sedona have become some of the most photographed and beloved McDonald's locations worldwide.
The Golden Arches of McDonald's may be the world's most recognizable corporate symbol. Despite that, these locations are not topped by this logo. The restaurant at Champs-Elysées in Paris, France, includes a neon McDonald's sign with white arches.
Also, a recently [when?] built McDonald's in Bruges, Belgium, has white arches. While most McDonald's locations sport the iconic golden arches, some have chosen to embrace unique designs that reflect their locales. For instance, the McDonald's in Paris, located on the Avenue des Champs-Élysées, features elegant white arches, a nod to the sophistication of the city.
McDonald's also ran into this in Paris. The famous shopping street over there, the Champs-Élysées, has a rule that says all of the light up signs on the boulevard have to be white. McDonald's had to comply if they wanted a restaurant on the avenue so it is the only place in the world with white arches.
Reply reply hillo538. Does the unusual facade of the McDonald's at 119 rue Saint-Lazare in Paris appeal to you? Discover the history of this Alsatian house that contrasts with the capital's Haussmann. In this episode of "Brand Oddities," host Bapa takes you on a journey through the unique and lesser-known branding choices of one of the world's most iconic fast-food chains, McDonald's.
We'll explore the stories behind the turquoise arches in Sedona, Arizona, and the white arches in Paris, France. Paris, France This McDonald's on the Avenue des Champs-Élysées in Paris is only one of two restaurants with white arches. (The other location is in Bruges, Belgium.) Where are McDonald's arches not yellow? However, one McDonald's in a town in Arizona has become a major tourist attraction for its unique symbol.
In 1997 another McDonald's restaurant opened on the Champs-Elysées at number 84 in a shopping gallerie, a former Burger King restaurant. The signage of this restaurant is subject to strict regulations given by the authorities of the city of Paris. Only certain colors were allowed such as silver, gold, white and black.
McDonald's Paris Champs.