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Tom St. John, head of partnerships at the advertising tech companyBeachfront, countered: “I think it’s natural you’ll see more leagues align themselveswithbigger streaming platforms when you consider the kind of pocket-book space that people are going to have to dedicate to subscription services."
BeachfrontRanks Among Highest-Scoring Businesses on Inc. Magazine’s Annual List of Best Workplaces for 2023 May 9, 2023 Press Release
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Beachfront's Frank Sinton explains plans to create a stateful podding model across the industry, and an efficient infrastructure by way of CTV innovation.
Our CEO, Chris Maccaro, spokewiththe Beet.TV team about bringing ad sales automation to TV, improving the CTV user experience, and driving interoperability across convergent TV.
Pod management mishaps come from growing pains in the shift to programmatic buying and selling, but there are mechanisms emerging to tame the ad pod.
Despite economic concerns that slowed budget activations early this year, the number of advertisers investing in connected TV rose nearly 4% in Q1 2023 versus Q2 2022, shows the latest report from supply-side platformBeachfrontMarketplace.
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Our VP of Product, Amit Nigam, spokewithTVRev’s Alan Wolk about the changing CTV media buying landscape, highlighting the growing emphasis on show-centric targeting & video-level contextual data.
