The Starbucks logo, with its iconic green siren, is instantly recognizable around the world. But have you ever wondered why the siren has two tails? This design choice isn't arbitrary; it's deeply rooted in the company's history and culture.
To understand the two-tailed siren, we must delve into Starbucks' origins and the evolution of its logo.
The Birth of the Starbucks Logo
The original Starbucks logo, created in 1971, featured a bare-breasted siren holding two tailed stars in her hands. This design was inspired by ancient Greek and Norse mythology, symbolizing the company's connection to the sea and its coffee beans sourced from around the world.
However, the two-tailed stars in the siren's hands were not part of the original design. They were added in 1987 as part of a significant logo redesign.
The 1987 Logo Redesign
In 1987, Starbucks underwent a major rebranding effort to reflect its growth and expansion. The company hired Lippincott & Margulies to redesign its logo. The agency simplified the siren's appearance and added two circular ornaments to her tail, giving her a more modern and streamlined look.
The two-tailed stars were not just an aesthetic choice. They served a practical purpose as well. The redesign aimed to create a more versatile logo that could be easily adapted for different applications, such as mugs, cups, and merchandise. The two-tailed stars provided a clear focal point and helped the logo stand out even at small sizes.
The 2011 Logo Evolution
In 2011, Starbucks updated its logo again, removing the words "Starbucks Coffee" and the surrounding ring to emphasize the siren herself. Despite this change, the two-tailed siren remained, solidifying her status as a symbol of the brand.
The 2011 redesign was a nod to the company's heritage while also looking towards the future. The two-tailed siren continued to represent Starbucks' connection to its past, while the simplified design signified its forward momentum.
The Symbolism Behind the Two Tails
Beyond their practical purpose, the two tails of the Starbucks siren hold significant symbolic meaning. In Norse mythology, the siren is associated with the goddess Mera, who was said to have two tails. This connection emphasizes the company's Scandinavian roots and its global reach.
The two tails also represent the balance between the company's heritage and its future. They serve as a visual reminder of Starbucks' commitment to preserving its history while continuing to innovate and grow.
In conclusion, the two-tailed siren of Starbucks is more than just a logo; it's a symbol of the company's rich history, global presence, and commitment to balance. As Starbucks continues to evolve, its iconic two-tailed siren remains a constant, guiding the company forward while honoring its past.