The best bath towels include absorbent cotton styles, quick dry picks and luxury and budget buys from Pottery Barn, Amazon, Boll and Branch, Frontgate and more. We've researched hundreds of towels and tested dozens, and the Frontgate Resort Collection Bath Towel is the softest, warmest, and most durable towel we've found. From ultra-soft and plush splurge-worthy towels made of Egyptian Cotton to affordable, quick-drying towels, these are the best bath towels, according to testing.
The towels we tested were laundered on high, crumpled on the floor and hung up to dry. Here are the best bath towels in 2025 that are soft, absorbent and quick. The best bath towels are Brooklinen's Super-Plush Bath Towels, according to our home writer, who also reviewed waffles, mildewproof, and flat.
After testing over 150 bath towels over the past three years, we're sharing our secrets to selecting a towel with consistent absorbency and resilient texture. We tested nearly 100 bath towels in the lab and at home to find the best options for every budget. Testing for drying time, absorbency, and comfort, we found winners from top brands like Cozy.
We put 91 bath towels to the test to determine which were the most absorbent, soft, durable, and quick drying. After weeks and months of testing, we rounded up the best of the best and chose eight winners you should buy now. We researched dozens of bath towels to find the best, ranging from the softest, luxury bath towels to affordable, absorbent options.
Here are 18 picks from brands like Brooklinen and Cozy Earth. These are the best bath towels our editors deem the best for style and comfort. Shop our spa-inspired picks from Parachute, Quince, Brooklinen, and more.