Toyota Basic Truck

It's nice to think that a bare-bones truck at a rock-bottom price could find a customer base in America, but that's unlikely to sway Toyota, which is only making the thinnest of margins on the. Toyota's Cheap Compact Pickup Truck All But Done Deal for America It's not a matter of "if," but "when" a smaller truck will join Toyota's U.S. lineup.

Toyota wants to take on the Ford Maverick and Hyundai Santa Cruz with its own small pickup truck, expected to hit the market sometime in 2027. The Hilux Champ, one of Toyota's cheapest trucks, is very basic yet highly customizable, making it appealing for more reasons than just its low price tag. Explore the Toyota Trucks Lineup to find a pickup truck that fits your lifestyle.

The durable and powerful trucks from Toyota come with the performance and comfort features you want. Mind you, in order to fit into the brand's existing truck lineup, Toyota's smallest pickup is likely to adopt styling cues from its bigger siblings, the Tacoma and the Tundra. We should therefore expect a rugged appearance featuring a big grille, flared fenders, squared-off wheel arches with plastic cladding, and chiseled surfaces.

Toyota is well aware of the demand for a small truck from buyers, and it's racing to start production. Toyota has effectively confirmed a small pickup truck will arrive; it's just a matter of when. Here's why it matters.

The internet still is buzzing over the $10k Toyota truck even after making its debut nearly two years ago. What has happened since then? Toyota already showed how quickly a simple, modular truck platform inspires market.