Toyota Sales Drop
By the Editorial Staff
March 16, 2026
Regarding Toyota sales, most of the automaker's beloved nameplates are down by double digits. Trucks and SUVs had it the worst. The ever-popular RAV4 was down by 18 percent, the Highlander fell by 46 percent, and the 4Runner saw 53 percent fewer deliveries.
The iconic Sequoia eroded 13 percent of its sales, and the Tacoma fell by 12 percent. Toyota's sales slumped 21 percent in September but are still up 6 percent year-to-date according to the automaker's own data. RAV4 deliveries dropped 18 percent, the Corolla fell 31 percent.
Global sales slipped 1.9% from a year earlier to 965,919 vehicles, including deliveries from Daihatsu and Hino Motors also fell. Output dropped 3.4% to 934,001 units. Toyota shared the data on.
Production dips and regional sales slumps in Japan and China weigh on the world's largest automaker. Toyota, the world's largest automaker, reported stagnant sales and declining production in. November brought a setback for Toyota, as global sales and production figures fell, primarily due to a steep decline in the Chinese market following the end of subsidies for electric and fuel-efficient vehicles.
Despite increases in production in Thailand and the United States, markets in China, Japan, and the UK reported negative trends. Toyota and Lexus' global sales fell by 0.8% to 5,750,240 units year-to-date, including a 19% drop in Japan to 822,649 units while overseas sales increased by 3.1% to 4,927,591 units. Toyota reported higher global sales in October as strong demand in the United States offset declines in China and Japan, underscoring the automaker's growing reliance on the North American market amid tariffs and geopolitical tensions.
The company said worldwide sales rose 3% from a year earlier to 1 million units, marking an October record. Toyota Motor posted on Wednesday its first quarterly profit drop in two years as its weaker sales and production issues in two crucial markets. Toyota's global sales fell 1.9% in Nov 2025, driven by a slump in China.
Get key insights on sales, production trends, and market outlook. PLANO, Texas (Oct. 1, 2024) - Toyota Motor North America (TMNA) reported U.S.
September sales of 162,595 vehicles, down 20.3 percent on a volume basis and down 9.9 percent on a daily selling rate (DSR) basis versus September 2023. September electrified vehicle sales consisting of hybrids, plug-in hybrids, pure electrics and fuel cells were 48.4 percent of total sales volume and totaled.