Sottero and Midgley Simone: A Pivotal Name in Bridal Fashion
Sottero and Midgley Simone is a renowned bridal fashion house, celebrated for its exquisite designs and exceptional craftsmanship. Since its inception, the brand has been synonymous with elegance, quality, and innovation, making it a go-to choice for brides seeking a perfect blend of timeless and contemporary styles.
History and Founders
The journey of Sottero and Midgley Simone began in 1978 when designers Joe Sottero and Mike Midgley joined forces to create a bridal label that would cater to the modern bride. With a shared passion for fashion and a commitment to quality, the duo established their brand in San Francisco, California.
In 1995, the brand expanded its horizons by introducing the 'Simone' collection, a line dedicated to creating couture-inspired gowns for the discerning bride. This collection, named after Joe's daughter, has since become the brand's flagship line, renowned for its intricate detailing and luxurious fabrics.

Design Philosophy
Sottero and Midgley Simone's design philosophy is rooted in the belief that every bride deserves to feel confident and beautiful on her special day. Their designs are characterized by a harmonious blend of classic and modern elements, resulting in gowns that are both timeless and on-trend.
The brand's commitment to quality is evident in their use of premium fabrics and meticulous attention to detail. From the delicate beadwork on their ball gowns to the intricate lace patterns on their A-line silhouettes, each Sottero and Midgley Simone gown is a testament to the brand's dedication to craftsmanship.
Signature Styles
- Ball Gowns: Known for their dramatic skirts and fitted bodices, Sottero and Midgley Simone's ball gowns are a staple in their collection. These gowns are often adorned with intricate detailing, such as beading, lace appliqués, or elaborate embroidery.
- A-Line Silhouettes: Another signature style of the brand, A-line gowns offer a perfect balance between elegance and comfort. These gowns feature a fitted bodice and a skirt that flares gently from the waist, creating a silhouette that is both flattering and graceful.
- Mermaid and Trumpet Silhouettes: For brides who want to make a bold statement, Sottero and Midgley Simone offers a range of mermaid and trumpet gowns. These gowns hug the body closely, accentuating the bride's curves and creating a dramatic, show-stopping look.
Popular Collections and Lines
In addition to their flagship 'Simone' collection, Sottero and Midgley Simone offers several other lines that cater to different styles and budgets.

| Collection/Line | Style |
|---|---|
| Simone | Couture-inspired, luxurious fabrics, intricate detailing |
| Sottero and Midgley | Classic and modern styles, affordable luxury |
| Mirage | Contemporary designs, innovative fabrics, unique details |
| Wtoo | Chic and affordable bridesmaid dresses and separates |
Retail Presence and Availability
Sottero and Midgley Simone gowns are available through a network of authorized retailers across the United States and internationally. The brand also offers a made-to-order service, allowing brides to customize their gowns to their specific measurements and preferences.
The brand's official website provides a comprehensive list of retailers, along with information on trunk shows and other special events where brides can try on and purchase their gowns.
Sottero and Midgley Simone in the Industry
Over the years, Sottero and Midgley Simone has become a respected name in the bridal fashion industry. The brand has been featured in numerous bridal publications, including Bridal Guide, Wedding Dresses, and Brides Magazine. Their gowns have also been worn by celebrities and have been showcased in high-profile events such as New York Bridal Fashion Week.

The brand's commitment to quality, innovation, and customer satisfaction has earned it several accolades, including the prestigious 'Best Designer' award at the Bridal Fantasy Show in Las Vegas.
In conclusion, Sottero and Midgley Simone is more than just a bridal fashion house. It is a brand that embodies the essence of modern bridal fashion, offering a perfect blend of timeless elegance and contemporary style. With their commitment to quality, innovation, and customer satisfaction, it is no wonder that Sottero and Midgley Simone continues to be a favorite among brides worldwide.




















