Generated 2025-09-02 06:03 UTC

Market Analysis – 11111601 – Gypsum

Market Analysis Brief: Gypsum (UNSPSC 11111601)

Executive Summary

The global market for raw gypsum is valued at est. $5.5 billion and is projected to grow steadily, driven primarily by construction activity. The market is forecast to expand at a 3-year CAGR of 5.1%, reflecting robust demand in residential and commercial building, particularly in Asia-Pacific and North America. The single most significant strategic consideration is the long-term supply risk associated with synthetic gypsum, as its primary source—coal-fired power plants—is phased out, necessitating a proactive shift toward securing natural gypsum reserves.

Market Size & Growth

The global Total Addressable Market (TAM) for gypsum is primarily tied to the production of plaster and wallboard. Demand is cyclical and closely correlated with global construction and infrastructure spending. The three largest geographic markets are 1. China, 2. United States, and 3. European Union, collectively accounting for over 60% of global consumption.

Year Global TAM (est. USD) 5-Yr Projected CAGR
2024 $5.5 Billion 5.2%
2029 $7.1 Billion 5.2%

Key Drivers & Constraints

  1. Demand Driver (Construction): Over 90% of gypsum is consumed by the construction industry for wallboard, plaster, and cement additives. Growth is directly linked to new residential housing starts and commercial real-estate development.
  2. Demand Driver (Agriculture): A secondary market exists in agriculture, where gypsum is used as a soil conditioner to improve soil structure and nutrient availability for high-value crops.
  3. Supply Source (Synthetic): Flue-gas desulfurization (FGD) gypsum, a byproduct of coal power plants, constitutes a significant supply source (est. 20-25% in the US). The ongoing energy transition away from coal presents a long-term supply constraint.
  4. Cost Input (Energy): The calcination process, which converts raw gypsum into plaster of Paris, is highly energy-intensive. Volatility in natural gas prices is a primary driver of production cost fluctuations.
  5. Cost Input (Logistics): Gypsum is a low-value, high-volume bulk commodity. Inbound freight and logistics can represent 30-50% of the total landed cost, making regional sourcing critical for cost competitiveness.
  6. Constraint (Permitting): Development of new natural gypsum quarries is capital-intensive and subject to lengthy environmental review and permitting processes, restricting the rapid expansion of supply.

Competitive Landscape

Barriers to entry are High, driven by capital intensity for mining and processing facilities, access to mineral reserves, and the logistical scale required to compete.

Tier 1 Leaders * Saint-Gobain (through subsidiaries like CertainTeed): Differentiates through global scale, extensive R&D in lightweight and performance materials, and strong distribution channels. * Knauf Gips KG: A dominant, privately-held European player that expanded significantly in North America through its $7.0B acquisition of USG Corporation (2019). * National Gypsum Company: A leading US-focused producer known for strong vertical integration and a reputation for high-quality products and service.

Emerging/Niche Players * Eagle Materials Inc.: A US-based player with a diversified portfolio of construction materials, including gypsum wallboard and recycled paperboard. * PABCO Building Products, LLC: A regional West Coast US manufacturer known for specific product innovations and strong regional presence. * FGD gypsum marketers: Various entities specialize in marketing and distributing synthetic gypsum from power utility partners.

Pricing Mechanics

The price build-up for gypsum is straightforward but highly sensitive to external factors. The base price is the ex-mine/ex-plant cost, which includes quarrying/extraction and initial crushing. For wallboard production, a significant cost adder is calcination, the energy-intensive heating process. The final, and most variable, component is transportation from the plant to the point of use.

The landed cost is therefore a function of mineral quality, processing efficiency, and, most critically, logistics. The three most volatile cost elements are: 1. Energy (Natural Gas): Prices for industrial natural gas have seen swings of +/- 30% over the last 24 months. [Source - EIA, 2024] 2. Freight (Diesel & Trucking): Spot market truckload rates remain elevated, with volatility of +/- 15-20% depending on region and season. 3. Labor: Manufacturing wages in the US have increased by ~4.5% year-over-year, impacting both mining and plant operations. [Source - BLS, 2024]

Recent Trends & Innovation

Supplier Landscape

Supplier Region(s) Est. Market Share (Global) Stock Exchange:Ticker Notable Capability
Saint-Gobain Global 15-20% EPA:SGO Global leader in lightweight construction materials; strong R&D.
Knauf Gips KG Global 15-20% Private Dominant in EU; significant US presence via USG acquisition.
National Gypsum North America 5-7% Private Vertically integrated US leader; strong brand loyalty.
Etex Group Global 5-7% EBR:ETEX Strong in Europe & Latin America; focus on fiber cement & plasterboard.
Eagle Materials North America 3-5% NYSE:EXP US-focused; integrated cement, wallboard, and paperboard producer.
Yoshino Gypsum Asia-Pacific 3-5% Private Market leader in Japan with a focus on seismic-resistant products.

Regional Focus: North Carolina (USA)

North Carolina represents a key demand center, driven by sustained population growth and robust construction activity in the Charlotte and Raleigh-Durham metropolitan areas. The state's demand outlook is strong. North Carolina is home to the corporate headquarters of National Gypsum (Charlotte), a major strategic advantage. The company operates a wallboard manufacturing plant in Mount Holly, NC, and a mine in Sunbright, VA, enabling an efficient, regional supply chain. The state's business-friendly tax environment is favorable, though any new mining operations would face stringent state-level environmental regulations.

Risk Outlook

Risk Factor Rating Justification
Supply Risk Medium Natural gypsum is abundant, but FGD supply is declining. Regional disruptions are possible due to logistics or operational issues.
Price Volatility High Directly exposed to volatile energy (natural gas) and transportation (diesel) spot markets.
ESG Scrutiny Medium Mining operations face land/water use scrutiny. Processing is energy-intensive (Scope 1 & 2 emissions). FGD use is a positive, but its source is controversial.
Geopolitical Risk Low Supply chains are overwhelmingly regional. The commodity is not concentrated in politically unstable countries.
Technology Obsolescence Low Core product is mature. Innovation is incremental (e.g., formulations, performance additives) rather than disruptive.

Actionable Sourcing Recommendations

  1. Implement Regional Indexing. Given that freight constitutes up to 50% of landed cost, mandate that new agreements with suppliers within a 400-mile radius include a freight component indexed to a regional diesel benchmark (e.g., EIA On-Highway Diesel Price). This isolates commodity cost from freight volatility and improves budget forecast accuracy.
  2. Qualify Natural Gypsum Alternatives. To mitigate the risk of a >25% decline in US FGD gypsum supply by 2030, immediately begin qualifying at least one primary natural gypsum supplier for each plant currently reliant on synthetic sources. This ensures supply continuity and creates competitive leverage as the FGD market tightens.