Explore the BMW Denver Event: Drive, Discover, and Connect in Denver

The BMW Denver Event is more than just a showcase—it’s a dynamic celebration of performance, design, and forward-thinking mobility tailored for Denver’s passionate automotive community.

At the BMW Denver Event, attendees engage with the latest models through hands-on test drives, interactive displays, and expert-led sessions. From cutting-edge electric drivetrains to precision engineering, every moment highlights BMW’s commitment to excellence and innovation in a vibrant, urban setting.

The event offers exclusive previews, including upcoming hybrid and electric models, advanced driver-assistance demos, and insights from BMW’s top engineers and designers. Attendees gain unique access to the future of motoring through personalized consultations and networking opportunities with industry leaders.

More than a car event, the BMW Denver Event fosters community by bringing together enthusiasts, collectors, and professionals. With live Q&As, design workshops, and local automotive heritage exhibits, it celebrates Denver’s deep-rooted passion for premium vehicles and cutting-edge technology.

Join the BMW Denver Event to experience the future of driving firsthand, connect with innovators, and stay ahead in the world of luxury mobility. Secure your spot today—your next unforgettable automotive experience awaits in Denver.

The BMW xDrive Experience BMW xDRIVE PERFORMANCE WON'T LET THE WEATHER SPOIL YOUR PLANS. RECEIVE A $1000 CREDIT WHEN YOU ATTEND THE BMW xDRIVE EVENT Here's an exclusive opportunity for an exciting test. July 11 - 13 Closed Denver Empower Field July 25 - 27 Closed San Francisco Golden Gate Fields September 5 - 7 Closed Orange County Angel Stadium September 12 - 14 Closed Los Angeles Santa Anita Park September 19 - 21 Closed San Diego NICU Amphitheatre September 26 - 28 Closed Houston NRG Arena October 10 - 12 Closed DALLAS AT&T Stadium.

Gebhardt BMW wants you to join us for our exciting Ultimate Driving Experience at Empower Field at Mile High, Friday, July 30 - Sunday, August 1. Where We Are Most of our members call the Front Range of Colorado home. Our events are largely centered near the Denver Metro area, but occasionally range from Fort Collins to Colorado Springs.

Registration for this event is now closed. We hope to see you at another event. DENVER July 25 - 27, 2025 Empower Field Parking: Lot E Questions? Please call 1.

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Exclusive Benefits for BMW Owners As a BMW owner, take advantage of exclusive benefits, including access to the Owners' Pavilion and complimentary parking with premium shuttle service. The BMW Championship 2024 will be held at Castle Pines Golf Club from August 20-25. At the penultimate playoff event, the top 50 golfers on the PGA TOUR will compete to qualify for the season final.

Castle Rock, CO - August 21, 2024 The BMW Championship returns to one of America's most enthusiastic golf communities this week as the best players on the PGA TOUR tee off at Castle Pines Golf Club just outside Denver, Colorado in the race for the FedExCup Trophy. The field of 50 set for this year's FedExCup Playoff contest includes world number. Local concerts, theater shows, festivals, sports and more.

Browse the Denver 365 events calendar & view events today, this weekend or in the future!