The squeeze, dated
FBA fee increase
Average $0.08 per unit, on top of a tariff bill already eating into margin.
Payout delay
Proceeds now held until 7 days after delivery, not 7 days after shipment.
Ad billing change
Card-paying advertisers told their ad costs would deduct from proceeds instead. Delayed to Aug 1 after backlash.
Fuel & logistics surcharge
3.5% added to FBA, Buy with Prime, and MCF fees. No fixed end date.
Apr 15 — The response
700+ sellers, ~$14B in combined revenue, organized a 24-hour ad boycott the same day the billing change was set to take effect.