Using FOMO to Promote Sports Events
Using FOMO to Promote Sports Events : Exploring Technology Usage and Involvement Effects Authors Julia E. Blose Dr. Follow Rhonda W. Mack, College of Charletson Follow Robert Pitts Follow Y. Xie Follow
One's level of technology and social media usage as social behavior may indicate the need (or lack thereof) to be part of a group participating in or attending a sports event and effect promotional effectiveness.
Using Fomo to Promote Sports Events Exploring Technology Usage and ...
The tournament is an ESPN Events annual, televised event hosted by a local university. Every four years the host university's team competes in the tournament. Student attendance has remained poor. Cognitive involvement with the event (home team participation) and technology /social media usage were hypothesized to mediate FOMO effects in the ...
This study intends to explore the effect of FOMO in promoting sports events , in relation to involvement and the use of Internet technology (e.g., social media). This research project is a result of a multi-year FOMO study on a sports marketing effort in the southeastern US to increase attendance at a local ESPN College Basketball Tournament.
This study intends to explore the effect of FOMO in promoting sports events , in relation to involvement and the use of Internet technology (e.g., social media).
As we can see from the illustration, Using Fomo To Promote Sports Events Exploring Technology Usage has many fascinating aspects to explore.
Connecting Through Fear of Missing Out (FoMO)
In contrast, this study broadens the scope by exploring FoMO in the context of everyday social media use among general sports fans. This approach offers a more ecologically valid perspective on how FoMO functions in diverse online environments.
An online survey of 451 U.S. based participants revealed that FoMO strongly correlates to social media involvement, which in turn enhances sports attachment and team identification; additionally ...
The relationship between fear of missing out, digital technology use ...
Given the rise of digital technology and its assumed impact on psychological well-being, this scoping review systematically examines the literature on Fear of Missing Out ( FoMO ), which is assumed to play a pivotal role in this dynamic. Although adverse effects of FoMO are commonly assumed, there is still no consensus on the nature of the phenomenon or its relations with psychological well ...
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