BMW North America, MotoAmerica and the BMW Motorcycle Owners of America will host a 50th Anniversary Celebration at Daytona March 6-7, 2026. Daytona Destiny: BMW To Celebrate The 50th Anniversary Of Their Win In The World's First Superbike Race The Butler & Smith BMW R90S motorcycles at Daytona in 1976 for the world's first Superbike race. From left to right is Reg Pridmore's #163 machine, Steve McLaughlin's #83 race-winning bike, and Gary Fisher's #24 Boxer.
Saturday Night BMW Celebrity Dinner Hosted on the main level of the Daytona 500 Club, the celebrity dinner will feature some of the biggest names in BMW racing history - Udo Gietl, Steve McLaughlin, Reg Pridmore, Gray Fisher's daughter Heidi, Ron Pierce, John Long, and Harry Klinzmann. The Sporting News tracked live updates from the 2025 Daytona 500. Below for highlights, analysis, and more from another memorable day from NASCAR's most iconic venue, Daytona International Speedway.
Hendrick Motorsports driver William Byron has won the Daytona 500 for the second straight year. Byron was ninth during the final lap of overtime before a multi. William Byron capitalizes on a late crash to move from ninth place to first on the final lap and win the Daytona 500 for the second straight year on Sunday.
William Byron won the Daytona 500 for the second year in a row, in a wild, overtime ending of NASCAR's most famous race. Get the full NASCAR schedule for the 2025 Daytona 500 and Speedweeks, including times, TV information and results for each event. Woodcliff Lake, N.J.
- Jan. 23, 2025 - The Ultimate Driving Machine® is alive and well in 2025 as BMW of North America celebrates the company's 50th anniversary. Continuing its motorsport legacy, the year begins at Daytona International Speedway and the Rolex 24 At Daytona weekend.