Apple New Colors

Apple will unveil its new iPhone 17 lineup on September 9 in a range of new colors. Below, we've collated all the rumored colors for the regular iPhone 17, the all. There have been a lot of rumors about the new iPhone 17 colors lately, and we now have the definitive lineup thanks to our sources.

Apple iPhone 17 colors The iPhone 17 base colors don't include a bright (or as Meyer put it, a "gaudy") orange, but there is a new sage green that might please those who prefer softer colors. A new report corroborates recent iPhone Series 17 color leaks, citing internal Apple documents. It's the most diverse selection in years.

It comes in five colors, which are lavender, mist blue, black, white and sage. How much is the iPhone 17? The iPhone 17 starts at $799, according to Apple. When is the iOS 26 release date?

Apple's flagship color for the iPhone 17 Pro is Cosmic Orange, which is one of the boldest colors we've seen the company ship in years, especially for the Pro series. Discover the iPhone 17 series: vibrant colors, sleek designs, and exciting features. Everything you need to know about Apple's 2025 lineup.

Apple iPhone 17 colors The iPhone 17 base colors don't include a bright (or as Meyer put it, a "gaudy") orange, but there is a new sage green that might please those who prefer softer colors. The full colors for the iPhone 17 are lavender, mist blue, black, white and sage. The iPhone 17 starts at $799.

2. Why Apple Changes Colors Every Year Apple's color choices aren't random - they serve both marketing and design strategies: Signature new shade: Each year, Apple introduces one standout color to spark buzz. Seasonal refresh: Mid-cycle, Apple often adds a spring color (like Yellow for iPhone 14).

Pro vs. Standard differentiation: Standard iPhones get playful, vibrant colors, while Pro. Get the full iPhone 17 series colors list, from bold Cosmic Orange to elegant Cloud White, and see which new shade best matches your style.