Why KPI Dashboards Hide The Bleeding
An aggregated dashboard shows a healthy 5.56% return rate. Drilling down via a Data Mart reveals a catastrophic localized loss.
The Insight: If you only check top-level KPIs, you think your business is healthy. By using a flexible Data Mart semantic layer, you instantly discover that First-Time buyers buying Electronics via TikTok Ads have a massive 59.38% return rate. You couldn't find this on a rigid dashboard.