Attribution Sandbox - Perspection Data

The Attribution Sandbox

Interactive Journey Credit Allocator

Perspection Lab

The Conversion Path

Blog Post Discovery

Facebook Ad Retargeting

Google Search Intent

Email offer Purchase

Select Attribution Model

Conversion Credit Distribution

1. Blog Post (Discovery) 15%

2. Facebook Ad (Retargeting) 50%

3. Google Search (Intent) 10%

4. Email Offer (Conversion) 25%

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Beginner's Translation: The Performance Director

This model doesn't guess. It uses advanced machine learning (AI) to evaluate millions of user paths and dynamically award credit where it actually made a statistical difference.