The Identity Graph Sandbox

Interactive Anonymous-to-Known User Stitcher

Identity Graph
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Stitching Rule Logic Determine how cookie records are resolved
IP Cookie A Anonymous Email X Identified Cookie B Anonymous
Blue Node = Device Cookie
White Node = Known Identity
Status: Idle
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Step 1: Anonymous Mobile Visit

A prospect visits your site from their mobile phone. A random browser cookie (Cookie A) is assigned. At this point, the visitor is completely anonymous—you have no idea who they are.